Media Player – Best Practices Frank Paolino, Sr. Service Line Manager

Akamai Confidential©2011 AkamaiWe make the Internet work for you Topics Intro to Media Dev Team Player highlights Components of players / architecture HTML5 Q & A

Akamai Confidential©2011 AkamaiWe make the Internet work for you Akamai’s Media Development Team…. Goal Help Akamai customers achieve high quality video experiences via rapid, quality adoption of Akamai HD Network Professional Services team across US, Europe, Bangalore Provide standard, custom, and consultative player solutions We build on top of Akamai’s player libraries (OVP, OSMF, etc) Focus on Flash and HTML5 ion

Akamai Confidential©2011 AkamaiWe make the Internet work for you MDT Solutions…. Core Components OVP OSMF Analytics Client Akamai Media Player (Standard) Flash Quick to HDN and MA, UV, TVE, and HDClient Standardized Basic features, Configurable Akamai Media Player (Custom) Variable features, 3 rd parties Re-useable Fast to implement a custom solution Various HD Upgrades Device players HTML5 Workshops (Assessments) Player Definition Video Strategy Category

Akamai Confidential©2011 AkamaiWe make the Internet work for you Akamai’s MediaDevTeam’s solutions… Totally custom Full ownership Full responsibility Full control Custom CMS Platform Standardized Integrated Licensed Tight workflow integration MDT Solutions Custom Standardized Standard and custom Supported Licensed Open to various workflows Leverage Akamai know-how

Akamai Confidential©2011 AkamaiWe make the Internet work for you 2011 Highlights

Akamai Confidential©2011 AkamaiWe make the Internet work for you

Akamai Confidential©2011 AkamaiWe make the Internet work for you

Akamai Confidential©2011 AkamaiWe make the Internet work for you

Akamai Confidential©2011 AkamaiWe make the Internet work for you

Akamai Confidential©2011 AkamaiWe make the Internet work for you What goes into a player? AkamaiTVE Live VOD DVRSecureHD HDClient Enhanced QOS DirectURL MRSS XML MRSS JSON CMS-specific feeds ConfigXML ConfigJSON JS API Akamai Audience Analytics Standard UI Custom UI PIP AMP Standard AMP Custom Akamai QOSMonitor

Akamai Confidential©2011 AkamaiWe make the Internet work for you Player Architecture – High Level Akamai MDT Players

Akamai Confidential©2011 AkamaiWe make the Internet work for you Akamai AASP Plugin for OSMF HTTP, RTMP, PDL, Adaptive, Secure, Heuristics,, VOD, Live Akamai AASP Plugin for OSMF HTTP, RTMP, PDL, Adaptive, Secure, Heuristics,, VOD, Live Akamai FMS Akamai FMS Omni- ture Omni- ture Omniture App- Measuremt Library [SWC] Omniture App- Measuremt Library [SWC] Akamai Media Analyti cs Akamai Media Analyti cs Akamai Analytics Plugin [SWC+SWF] Akamai Analytics Plugin [SWC+SWF] Plugins & Libraries (Binary Only, Static & Dynamic) Services Player Application PS Team Authored Code *SOURCE PROVIDED UNDER LICENSE* Akamai HD Networ k Akamai HD Networ k Nielsen Media DeliveryAnalytics Advertising Double -click Doubleclick DFP or IMA Plugin [SWC] Doubleclick DFP or IMA Plugin [SWC] Add- This, Gigya HTTP, Adaptive, Secure, Heuristics Akamai Enterprise Player Core (AEPC) Framework: AEP Core & AEP Components Custom Player Application Runtime / Player Instance Core Software Frameworks Com- score Social Uses, Extends, Overrides Custo mer Feeds Custo mer Feeds Content Feed PureMVC (MVC Framework) (Software Architecture Framework) OSMF (Open Source Media Framework) (Streaming Abstraction and Plugin Architecture) CONFIDENTIAL Player Architecture - Components

Akamai Confidential©2011 AkamaiWe make the Internet work for you Flash vs. HTML5 Flash PlayerHTML5 Player Playback Codec/transportFlash nativeBrowser native AdaptiveAS client libs, trans.Browser native, hidden SecurityFlash native, AS libsBrowser native, hidden FeedAS codeJS code Config&ControlAS code / JSJS code Monetization(Ads)AS libs,JS code/libs, open AnalyticsAS libs (JS possible)JS code/libs, open ShareAS libs binaryJS code/libs, open UIAS Raw or FlexPNG, CSS, JS

Akamai Confidential©2011 AkamaiWe make the Internet work for you Summary & Closing Thoughts…. There can be lots of complexity in a player! With today’s rapidly evolution in player technology, a player needs continuous attention. Akamai’s MDT can partner with you to provide a rich player. MDT provide standard, custom, and consultative player solutions, built on top of Akamai’s core libraries for streaming and analytics. HTML5 Player show promise….but challenges do remain

Akamai Confidential©2011 AkamaiWe make the Internet work for you Q & A