From wartime necessity to woman’s classic: The Trench Coat Allison Tarling Fashion 100 Spring 2009.

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Presentation transcript:

From wartime necessity to woman’s classic: The Trench Coat Allison Tarling Fashion 100 Spring 2009

.Target Market...Demographics.. Age: 20’s- late 40’s Education: students- college graduates Occupation: Any Income: Middle-class & above..Customer Profile..

…the origin… World War I & II soldiers

…the innovation… Yves Saint Laurent -Patent leather

Comparison

…Prediction… the Double-Breasted Trench Coat will continue to be a classic piece of every woman’s wardrobe

Bibliography Metz, Anne. “History of the Burberry Trench Coat”. 30 September, Horrocks, Sarah. “The Timeless Trench”. 23 September, 2008l.