FUTURE TRENDS IN BUSINESS COMMUNICATION

BUSINESS COMMUNICATION Communication is process of sharing meaning by transmitting messages Communication is process of sharing meaning by transmitting messages through media. through media. Business communication involves communication for co-ordination of Business communication involves communication for co-ordination of activities, dissemination of information, motivating people,negotations activities, dissemination of information, motivating people,negotations with the customers, media and other companies for mergers and with the customers, media and other companies for mergers and acquitions. acquitions. TYPES INTERNAL Obtain and Transfer Information Within the Organization. EXTERNAL Obtain and Transfer Information from External environment.

FUTURE OF BUSINESS COMMUNICATION ORGANIZATIONAL PRESPECTIVE GLOBALIZATION & ORGANIZATION CHANGE CROSS CULTURAL COMMUNICATION LATEST TRENDS IN BUSINESS COMMUNICATION

GLOBALIZATION Rapidly developing processes of complex interconnections between cultures,societies,individuals,institutions world wide. Rapidly developing processes of complex interconnections between cultures,societies,individuals,institutions world wide. 21 st century has ushered a new era in man’s 21 st century has ushered a new era in man’s on going quest for a better life and better world. on going quest for a better life and better world. Huge impact of information highway – vast and rapid share of information through communication channels like internet,3G phones, satellite communication. Huge impact of information highway – vast and rapid share of information through communication channels like internet,3G phones, satellite communication. We can claim to be living in one world. We can claim to be living in one world.

COMMUNICATION IN ORGANIZATION UNDERGOING CHANGE Organization Change- redesigning of business process, improvement in products & services, change in organization structure. Organization Change- redesigning of business process, improvement in products & services, change in organization structure. Change important for organization to survive & remain competitive. Change important for organization to survive & remain competitive.

COMMUNICATION STRATEGY IN ORGANIZATION CHANGE STRATEGY UNFREEZING Recognize the need For change by Understanding the Driving & resisting Forces. CHANGE Change implemented Through a strategy Which decreases Resisting forces. REFREEZING & open to feedback.

Communication During Unfreezing State Communication During Unfreezing State Leaders & Managers must be committed to importance of communication Leaders & Managers must be committed to importance of communication  Explaining issues, needs regarding change to employees Communication During Change State Communication During Change State  Managers must match action and words  Provide detailed and accurate information to employees  Communicate new roles and responsibilities  Wipe out all misinformation in circulation  Dealing with bad news Communication during freezing state  Publicizing the success of change  Two-way communication  Treat communication as a continuous process which never stops

PURPOSE The Why Question AUDIENCE The Who Question DESCRIPTION The What Question APPLICATION The How Question

Cross cultural communication Culture Culture International businesses with a highly diverse workforce in terms of nationality and cultural background face challenges from the differences in language, values, belief systems, business ethics, business practices, behavior, etiquette and expectations. International businesses with a highly diverse workforce in terms of nationality and cultural background face challenges from the differences in language, values, belief systems, business ethics, business practices, behavior, etiquette and expectations. Cross cultural differences can negatively impact a business in a variety of ways, whether in team cohesion or in staff productivity. As we have seen above, different methods of communication are just one area in which cross cultural differences are manifested. Cross cultural differences can negatively impact a business in a variety of ways, whether in team cohesion or in staff productivity. As we have seen above, different methods of communication are just one area in which cross cultural differences are manifested. In such multicultural companies, objective help may be needed through a cross cultural consultant who will show teams and individuals how to manage communication and work together more cohesively and productively. In such multicultural companies, objective help may be needed through a cross cultural consultant who will show teams and individuals how to manage communication and work together more cohesively and productively.

Company Culture Company culture pertains to the internal culture of a company in terms of how it is managed. Understandably many companies are primarily focused on the financial and strategic side of company operations. International businesses are now realizing that many of their business problems have roots in man-management and communication. Company culture pertains to the internal culture of a company in terms of how it is managed. Understandably many companies are primarily focused on the financial and strategic side of company operations. International businesses are now realizing that many of their business problems have roots in man-management and communication. In summary the biggest hurdle to effective cross cultural communication is a reluctance to invest in the expertise and resources needed to overcome the problems. In summary the biggest hurdle to effective cross cultural communication is a reluctance to invest in the expertise and resources needed to overcome the problems.

Role of manager in cross cultural communication  Assume differences until similarity is proven  Emphasize description rather than interpretation or evaluation  Practice empathy  Treat your interpretations as a working hypothesis

Latest trends in Communication Blogs Blogs Web blogs are frequently updated online journal, featuring excerpts from news articles and links to other blogs. Web blogs are frequently updated online journal, featuring excerpts from news articles and links to other blogs.  Easy for employees to express their views about what they feel about the organization.  Increase efficiency of communication.  Companies use blogs for preserving their reputation,identifying the competitors.  With the vast number of blogs out there, monitoring them all can be quite difficult.

Online marketing Many companies have been letting consumers create advertisements for them. Many companies have been letting consumers create advertisements for them. Consumers can have greater interactions with the brand. Consumers can have greater interactions with the brand. Corporate Videos Corporate Videos Companies create corporate mini-documentaries for distribution over the Internet. These videos present their products very subtly and use of its services. Creating videos like these would be beneficial to many companies. They show the company’s products at work, creating a stronger bond with consumers. It gives a face to the brand, a face people can relate to causing the brands to gain power. Companies create corporate mini-documentaries for distribution over the Internet. These videos present their products very subtly and use of its services. Creating videos like these would be beneficial to many companies. They show the company’s products at work, creating a stronger bond with consumers. It gives a face to the brand, a face people can relate to causing the brands to gain power. Wiki Wiki  Wiki is dynamic website in which any user can add pages, modify content and comment on existing content.  Companies use wiki for brainstorming and exchange information while working on projects.