Connecting Millions of Americans with Health Coverage Nicole OehmkeAndy Perry California Project DirectorCalifornia Data Manager 1

Enroll America 2 Our Mission Maximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act Two-fold Strategy Promoting Enrollment Best Practices National Enrollment Campaign Using Cutting Edge Engagement Strategies 1 2

Sampling of Our Partners 3

Enroll America’s State Presence 4 Alaska Hawaii As of October 17, 2013 Staff on the ground Working with partners

Enroll America’s Work in California Train Organizations to Use Get Covered Data o Finding eligible consumers o Tracking contacts o Reporting results Identify and Share Best and Promising Practices o Key Messaging for Outreach o Enrollment Strategies that Work Promote Effective Strategies to/ from Other States 5

How Can We Help You? Enroll America and Get Covered America Find Eligible Consumers Track contacts and coordinate Report results 6

Lessons from the First Four Months Trusted and culturally appropriate messengers are essential Consumers not getting the message about affordability Eligible consumers need multiple touches, personal attention to enroll Consumers will only get harder to find 7

How Will You Find Consumers? We already have them Create a culture of coverage: What are the messages you share? Go to neighborho od events Fewer than 10% of all eligible consumers enroll after one touch. How will you find and follow? Phone calls, door- to-door work Time and resource intensive, but sometimes the only way 8

Modeling And Testing Connect Individuals With Most Effective Messages And Tactics Without Modeling, Campaign Would Miss Millions of Uninsured Modeling Identifies Uninsured at Individual Level Additional Testing Identifies Best Message + Tactic Example: In Houston, 120K out of 800K uninsured live in areas with low uninsured rates Example: Individual level targeting increases efficiency of volunteer outreach Example: Experiments identify which individuals respond better to mail or phone calls 119,508 Houston Uninsured MapExample Neighborhood 9%49%7% 23%54%35% Example Tactics + Message Mail – Security Msg. Call – Cost Msg. 9

GCD Training for California Users Andy Perry 10

Using Get Covered Data (GCD) Look up an individual record Create, save and share a list Cut turf and create a packet Find Data Entry Create and track events Committees and sharing Follow Survey and Activist Codes Summary reports Analyze data Report 11

Data Elements in GCD Types of Data Already in GCDTypes of Data Users Enter Name and contact information for adult consumers Know demographic information (age, sex) Imputed demographic information (age, race, language, sex) Predictive analytic score: the likelihood that the individual is uninsured Updated contact information Contact history (type and result) Yes/No codes Multiple choice codes Event history New records 12

GetCoveredData.com 13 Let’s login!

All insurance plans will have to cover doctor visits, hospitalizations, mental health and substance use disorder services and prescriptions. You might be able to get financial help to pay for a health insurance plan. If you have a pre-existing condition, insurance plans cannot deny you coverage. All insurance plans will have to show the costs and what is covered in simple language with no fine print. 4 Key Facts Resonate With Most of the Uninsured One of these = top message for 89% of population

An Example of Enroll America’s Resources Best Practices for Outreach & Enrollment at Health Centers Latino Outreach & Enrollment Toolkit Outreach Planning 101 Get Covered Calculator Grassroots Organizing Toolkit Health Care from the Pulpit Toolkit Communicator’s Guide (available in Spanish) 15

Questions ? Nicole Oehmke Andy Perry