Group Members: Yuan Lu, Ling Zhang, Xiao Chen, Sha Ye.

Slides:

Advertisements

Similar presentations

Chapter 3 E-Strategy.

Advertisements

Ind – Develop a foundational knowledge of pricing to understand its role in marketing. (Part II) Entrepreneurship I.

COMPETITIVENESS ANALYSIS AN INTRODUCTION. FORCES DRIVING INDUSTRY COMPETITION.

McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, All Rights Reserved Chapter 2 Identifying Competitive Advantages.

Information Systems for Strategic Advantage BUS 782.

Analyzing an Industry Segmentation (BO path 4)  Customer Characteristics : Age, gender, income, level of use Employee characteristics, (Pop Copy) Competitors:

External Analysis: The Identification of Industry Opportunities and Threats Porter, Five Forces and Industry Cycles.

Industry Analysis. Introduction Industry analysis takes two broad forms  Porter’s Five Forces Analysis  Brandenberger and Nalebuff’s Value Net Outcome.

Preview: Environmental Analysis 4 PEST Analysis 4 Industry & Market 4 Porter’s Five Forces Model 4 Generic Strategies 4 Environmental Analysis Overview.

COMPETITIVE STRATEGY - Dolly Dhamodiwala.

Porter’s Five Forces Michael Porter

Tutorial 5 Five forces and PEST analysis

from Competitive Advantage: Creating and Sustaining

Components of the General Environment

External Analysis BUSI 7130/7136 Dr. Shook. What’s an Environment? What’s an Environment? Analyzing the Industry Analyzing the Industry v Five Forces.

Competition. Direct Competitors - Firms likely to gain or lose a substantial share of customers from each other over time because they serve the same.

Strategic Elements of Competitive Advantage

Electronic Commerce Systems

E-Commerce Business Models and Concepts

Copyright © 2002 by Harcourt, Inc. All rights reserved. Topic 7 : Competition and Business Lecturer: Zhu Wenzhong.

Ecommerce … or electronic commerce refers to systems that support electronically executed business transactions. B2C B2B C2C In this section: Ecommerce.

Analysis of A utomobile Industry. Introduction  Oldest  Biggest  Most extended  Ensuring the living of millions people The Automobile Industry.

© Alibaba All Rights Reserved. 阿里巴巴版权所有 B2B at alibaba.Com.

BUSINESS DRIVEN TECHNOLOGY Identifying Competitive Advantages

TM -1 The Next Economy Jason C. H. Chen, Ph.D. Professor of MIS Gonzaga University Spokane, WA 99258, USA

Business Strategy Evaluation & Recommendations EVALUATE BUSINESS STRATEGY Internal Assessments Evaluation : Bridge of Business-To-Customer Information.

McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 2-1 BUSINESS DRIVEN TECHNOLOGY Chapter Two: Identifying Competitive Advantages.

Overview Retail strategy has several components in a process. Begins with a “mission statement” Markets are selected based on their attractiveness. Profits.

Marketing Marketing Planning

Traditional Brand vs. Web Brand Hailiang Chen, Assistant Professor Department of Information Systems College of Business, City University of Hong Kong.

Chapter 2 --Market Imperfections and Value: Strategy Matters u Wealth creation is impossible in a perfect market u Porter’s five forces can be used to.

Agenda Review Michael Porter’s 5 forces model –Rivalry –Non-price competition –Firm size / market share –Interdependence Bargaining power Sustainability.

Supply Chain and Competitive Advantage

Chapter 2 --Market Imperfections and Value: Strategy Matters u Conditions necessary for a perfectly competitive product market and resource market: u No.

Ch2-1 Chapter 4: Competitor Analysis “What are they going to do?”

COM333 – IS3 IS and Competition. A number of techniques exists that support the analysis and assessment of Organisations’ competitive position from an.

Industry Analysis Porter’s 5 Forces Model

Business Strategy and Policy

ReportandProfile.com Developed By. SnS Web Technologies What we are SnS web technologies Pvt Ltd is one of the website developing and service providing.

B. DEFINE BUSINESS STRATEGY  Integrated Marketing communication between TaoBao and consumers meet consumer demand for the orientation achieve the best.

Alibaba Group Holding Ltd.

McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Evaluating a Company’s External Environment.

2-1 Environmental Analysis  Managers must understand how the environment affects their organization  It is difficult to predict how certain events will.

Forces Driving Industry Competition. Structural Determinants of the Intensity of Competition Competition in an industry continually works to drive down.

Ch2-1 Chapter 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis The External Environment: Opportunities,

If the primary determinant of a firm's profitability is the attractiveness of the industry in which it operates, an important secondary determinant.

Background 10th May, 2003, Invested RMB 1 billion Alibaba Group, CEO Jack Ma 2010 – Taobao gain revenue RMB 5 billion 4 billion – adveristment 1 billion.

1 On China’s Alibaba’s Five Ps Marketing Strategies WANG Guo-An.

STRATEGIC MANAGEMENT II Porter’s five forces module.

Applying the Five Forces by Wesley Shu, text by D. Besanko et al.

Medison case analysis By Eizo 손창현 박미쁨 이기범 김상범 김신애.

©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1 IS Theories & Practices On Competition IS 655: Note 2 CSUN Information Systems.

1. 2  Founded by Alibaba Group in 2003 Chinese website for online shopping  Undisputed market leader in China Giant of retail platform in Asia  Facilitates.

The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis 1.

Marketing & Competitiveness

External Analysis: The Identification of Industry Opportunities and Threats Industry structure and Globalisation.

Michael E. Porter Born in Professors in Harvard Business School.

Porter’s Competitive Forces dan Value chain

The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis 1.

Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS

Creating Business Advantage with IT

GROUP 4 Fhemicar Celoso Benny Chin Benny Hsiao GROUP 4

The external environment

What is Commerce According to Dictionary.com

CHAPTER TWO IDENTIFYING COMPETITIVE ADVANTAGES

Strategic Management B O S.

The external environment

Chapter 6 Dealing with the Competition by

Presentation transcript:

Group Members: Yuan Lu, Ling Zhang, Xiao Chen, Sha Ye

Agenda 1.Background 2.Buying Process 3.Featured Functions of Taobao 4.Porter’s Five Forces 5.Promotion Strategies 6.Problems and Recommendation 7.Reference

Company Background ● History Founded by Alibaba Group in 2003 A Chinese website for online shopping; online auction leader Became the largest online shopping website in Asia in 2006 Lanuched eTao (searching engine) in million product listings as of March million memberships; 6 million visitors per day ● Business Model B2C platform: C2C platform: Taobao.com Free of charge

Company Background ● Market Share in Chinese e-commerce market sources:

Buying Process Step 1: Get Taobao ID Step 2: Activate Alipay

Buying Process Step 3: Search Items & Communicate with seller

Buying Process Credit rating Hearts Blue Diamonds Blue Crowns Gold Crowns

Buying Process Step 4: Choose Payment Methods

Buying Process Step 5&6: Receiving & Feedback

Featured Functions of Taobao

Searching functions Gallery Sales transaction volume credibility price range Locations Tmall Second handed Auction Wangwang Online

Trade Safety Guarantee

Aliwangwang

Threat of New Entrant(Medium) Too many companies that have their own product. They could also enter into the B2C market by adding the B2C functions into their official websites - They are more professional and targeted. In order to construct an efficient online shopping platform -The capital requirements are a kind of high.

Buyer Bargaining Power(Medium) There are many buyers usually buy products in online are belong to normal goods and they can buy goods at different sellers easily with no switching cost by choosing different webs(high) The amount for buyer to purchase is too small Buyer cannot credibly threaten to back-integrate into the industry (Low)

Supplier Bargaining Power (low) Taobao is not a manufacture firm but an e-service one. - Major suppliers are those advertiser ( such as, some famous brands,or websites) Suppliers are not a union and the price is generally based on the market The supplier bargaining power is limit and stable

Threat Of Substitutes (High) The most important substitutes services are: (1)the self-websites of large companies (2)the traditional way to shop (3) TV shopping

The Intensity of Rivalry among Competitors(low) Keep market share and has increasing trend in each year Major competitors: Paipai, JD. Oligopoly Pattern The industry is dominated by Tao Bao( 83.5% of C2C, 50% B2C)

Promotion Strategy Advertising -TV commercials -Outdoor Advertisements Public relations -Sponsoring highly publicized events

Cooperation with Banks -Protect against defaults and deceives -Increase the confidence of customers -Provide a convenient way for vendors

Problems Problems Immature tax policy not provide official receipts and invoice Lack technical innovations copied by other counterparts Counterfeit merchandise destroy Taobao’s reputation

Recommendation Make use of information technology and resources Provide safety and scientific system Improve limited payment system

References ● ● ● taobao-english/ taobao-english/ ● ● tm tm ●

Thank you!