The Latest Technology Trends for Creative New Product Development

The “Edge” on Innovation Technology Evolvement Top Technology Trends The Power of “3” PDV (product development volley) What’s Your Edge?

That was Then….

This is Now!

TECHNOLOGY TRENDS

PHILOSOPHICAL HIGH TECH SENSORIALDELIVERY SYSTEMS SOFT TOUCH TECHNOLOGY TRENDS

FREE FROM EVERYTHING NATURALS FOLKLORIC NUTRITIONALORGANICS ILLUMINATION MINERALS SOFT TOUCH

natural, organic and nice!

high-performance, folkloric, nutritional/herbal protection 0 % useless – 100% active

NEURO-COSMETIC INDIGENOUS INFLUENCE WELLNESS INNER/OUTER RENEWAL PRO-BIOTIC HEALING PHILANTHROPIC PHILOSOPHICAL

skin biotic

ETHNIC TONALITY POLY- PEPTIDES DETOXIFY DNA REPAIR STEM CELL BIOLOGY BIOMEMETIC SKIN REPROGRAM HIGH TECH

support clock genes brown skin…care

NANO PATCH ENCAPSULATE MANUALTIME-RELEASED LIPOSOME AT-HOME DEVICE DELIVERY SYSTEMS

OLFACTORY COMFORTING TIGHTENING CRUNCHYRELAXING COOLING ENERGIZING SENSORIAL EXPERIENCE

sensoround™ experience

How to…… …get to… Product Innovation

Competition identify what “they’re” talking about

PDV - product development volley Marketing Product Development R&D – trends/concept/claims/bench/technology Mkt. - trends/concept/bench/desired claims R&D/Mktg. Services – It’s a go - countdown! Mkt./Eng./Design – package development/art R&D – submission(s)/enhance claims/story R&D - consumer science/clinical testing Legal - review concept/claims R&D – approve submission/finalize claims/story Mkt. – finished product/final claims/fact sheet Copy/PR – copywriter/brief beauty editors

… tells a powerful story in 3 words. … delivers claims with impact in 3 sentences. … intrigues a consumer to want to buy in 3 seconds. The power of 3… … creates an innovative finished product.

A poll of 1,000 women showed make-up spending peaks between the ages of 25 and 34. What’s not in beauty products is just as, if not more important, than what is these days. Global forecast for anti-aging and nourishing products is accelerating upward…expected to reach $15.8 billion by The Edge on Opportunities

9 out of 10 women in the U.S. and Europe reported no change in makeup usage despite the economic crisis. Skin care products will remain the largest product category, set to account for 63% of all cosmeceutical product demand in Women will spend more for better quality: Food 65%, Clothing 57%, Facial skin care 56%. The Edge on Opportunities

WHAT’S YOUR EDGE?

Cherie Buziak BeautyEdge LLC