Exhibit 1: Fashion

Exhibit 2: Architecture/Construction

Exhibit 3: Landscaping Pretest: What Would You Do? C.R.A.P.C.R.A.P.

! Contrast Repetition Alignment Proximity Underlying Principles of good design

Learn more from these resources: Design Better With CRAP Design Meltdown How Crap is Your Design x

{ Contrast. Elements that aren’t the same should be very different so that they stand out. Making them slightly different confuses the user into seeing a relation that doesn’t exist.

The idea behind contrast is to avoid elements on the page that are merely similar. If the elements [...] are not the same, then make them very different. (from Robin Williams, Non-designers Handbook) {} Must be VERY different

Contrast Monday Night Concert Series Bill Zehfuss, trombone & Kathy Palmer, piano Feb. 27 at 8 p.m. Recital Hall, Simons Center for the Arts, 54 St. Philip Street $20 at the door (843) Robert Ivey Ballet The Velveteen Rabbit March 2 – 4 at 6 p.m. Sottile Theatre, 44 George Street $25 Reservations (843) Geoffrey Porter Jazzy Times March 23 at 7pm $22 at the door (843) Monday Night Concert Series Bill Zehfuss, trombone & Kathy Palmer, piano Feb. 27 at 8 p.m. Recital Hall, Simons Center for the Arts, 54 St. Philip Street $20 at the door (843) Robert Ivey Ballet The Velveteen Rabbit March 2 – 4 at 6 p.m. Sottile Theatre, 44 George Street $25 Reservations (843) Geoffrey Porter Jazzy Times March 23 at 7pm $22 at the door (843)

More Contrast

Johnathan Messerman

{ Alignment. Nothing should be placed on a page arbitrarily. Every element should have some visual connection with another page.

Alignment Nothing arbitrary. Period.

ALIGNMENT Is a MUST on this busy ad!

CENTER ALIGNMENT DOES NOT HAVE TO BE...

Once again, boredom does not live here.

{ Repetition. Repeat visual elements of the design throughout the design. This helps to develop the organization and strengthen unity.

Repetition Begets Unity.

More Repetition Notice Alignment also

{ Proximity. Elements that are related should be grouped together, whereas separate design elements should have enough space in between to communicate that they are different.

Proximity About Lorem Ipsum Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why Do We Use It It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for “lorem ipsum” will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).. About Lorem Ipsum Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why Do We Use It It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for “lorem ipsum” will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).. Closeness between headings and content …

Got Overlap?

Can you identify each principle in this flyer? - Contrast - Repetition - Alignment - Proximity Total C.R.A.P.

Unity or Chaos?