+ Role of Quality in Changing Business Environment GaneshKumar Murugan Vice President – Rising Solutions

+ My prayers O Lord !!! Give me the Courage to change the change that is needed. Give me the patience to with stand the change that can not be changed Give me the Wisdom to know this difference

+ Where are we today? Volatile an extremely changing market conditions with explosive upsurges and sudden downturns Customer driven economy than a supplier driven economy “big” to “fast” game plan in the market Shorter product life cycles Global hyper competition, Differentiation as the key value to organizations

+ Forces Driving Business Environment The three factors that drive business environment Knowledge Intellectual capital as a strategic factor Change Continuous, rapid and complex. Globalization Open economies, global hyper competition and interdependency of business

+ challenges in our tables Opportunity driven business development approach leading to dynamic strategy Market capitalization Vs profit – the choice is yours Human capital as a scarce resource Distributed decision making processes Mergers and acquisitions – a coffee table discussion

+ Enterprises – a big story Managing Customer Expectations and Customer Commitments. Green power a big threat Corporate Governance – a big monster to us Trade value of the company Knowledge and Skill repository distributed

+ Key Challenges in the mid market Approach in aligning business and IT Strategy in the fast paced environment Costs associated with managing the application system with the changes around Attracting and retaining a larger customer base Managing the supply chain

+ Quick bites for you and I… Determine if you have a clear advantage over the existing players. Identify an unmet market need or undeserved market niche Find the “Goldilocks” sized market Look for a growing pie so that your slice does not have to come from other players Conduct your own competitive analysis of each market Identify the markets that are in “disequilibrium” Understanding the customer purchase decision criteria is essential.

+ Thank you GaneshKumar Murugan Vice President – Rising Solutions