Internationalisering Forretning og Ledelse – Lektion 6 Internationalisering
The Growth Share Matrix for SAS Forretning og Ledelse – Lektion 6 The Growth Share Matrix for SAS Relative Market Share Market Growth Rate 10% 1.0 Low High Dogs Cash Cow Question Mark Star
Internationalisation drivers Forretning og Ledelse – Lektion 6 Et framework Internationalisation drivers Geographic advantages International strategy Market selection Mode of entry
Internationalisation drivers Forretning og Ledelse – Lektion 6 Internationalisation drivers Market drivers Cost drivers International strategies Government drivers Competitive drivers yip
Porters Diamant – på dansk Forretning og Ledelse – Lektion 6 Porters Diamant – på dansk
Diagnose af den strategiske capabilitet (ressources and competences) Forretning og Ledelse – Lektion4 Value Chain Diagnose af den strategiske capabilitet (ressources and competences) Firm Infrastructure Human Resource Management Technology Development Inbound Logistics Procurement Operations Outbound Marketing & Sales Service Margin Support Activities Primary Activities En virksomheds styrke (og behov for styrke) kan ligge forskellige steder i værdikæden Profitten (værdigenereringen) kan også ligge forskellige steder
der er strategisk vigtigt at beholde selv Forretning og Ledelse – Lektion4 The Value System Supplier Value Chain Channel Value Chain Customer Value Chain Organisation’s Value Chain Også grundlag for analyse af hvad der kan/skal outsources/købes eksternt og hvad der er strategisk vigtigt at beholde selv
The international value network Forretning og Ledelse – Lektion 6 The international value network Cost advantage (labour, transportation, communication, taxation, investment incentives, government policy) Unique local capabilities (collaboration with leading universities) National market characteristics (made in Hollywood)
International strategies Forretning og Ledelse – Lektion 6 International strategies High coordination Global Complex export Low coordination Multidomestic Simple export Dispersed configuration Concentrated configuration
Market selection and entry Forretning og Ledelse – Lektion 6 Market selection and entry PESTEL ( Political, Economic, Social and Legal) CAGE (Cultural distance, Administrative and political distance, Geographical distance, Economic) International competitor retaliation (Attractiveness to entrant : Reactiveness of defender)
Entry modes – market entry Forretning og Ledelse – Lektion 6 Entry modes – market entry Tradability High Low Competitive Broad Export Wholly owned subsidiary advantages Narrow License/ Franchise Joint venture
Roles in an international portfolio Forretning og Ledelse – Lektion 6 Roles in an international portfolio - subsidiary roles in multinational firms High Black hole Strategic leader Strategic Importance of the local environment Implementer Contributer Low High Level of local resources And capabilities
En hobbyvirksomhed ønsker at blive international - what to do ? Forretning og Ledelse – Lektion 6 Opgave En hobbyvirksomhed ønsker at blive international - what to do ?