Shopper marketing & communication roadmap presentatie Kulma Breda
2 The path to purchase ( Cross channel orientation ) presentatie Kulma Breda
3 Shopper senses presentatie Kulma Breda
4 Shopper journey, mindset & behavior presentatie Kulma Breda
5 Shopper journey & message presentatie Kulma Breda
6 Shopper communication roadmap ( Brand manufacturer ) 1. Proposition & concepting ! 2. M & C Objectives 3.Formula & strategy 4.To store & in store Media mix 5. Medium & tactics 6. Medium & final design 7. Medium & excecution 8. Results & evaluation presentatie Kulma Breda
7 Shopper communicatie roadmap ( Retailer ) 1. Brand, formula and strategy! 2. M & C objectives 3.Proposition and concepting 4.To store & in store Media mix 5. Medium & tactics 6. Medium & final design 7. Medium & excecution 8. Results & evaluation presentatie Kulma Breda
4. To store & instore media mix Out door 2. Store design / Layout etc. 3. Team 4. Sense media 5. New media 6. Product presentation / VM 7. Packaging 8. Shelf & presentation materials 9. Display 10. Promotion 11. Sign & pricing 12. Brochure,leaflet etc.