Saturday, July 18, 2015 Search Engine Optimization (SEO) Erik Parker ( CEO )

Saturday, July 18, 2015 Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search Credit card processing Google technology places your Advertisement (Paid Result) Natural listings ( By SEO Work )

Saturday, July 18, 2015 Why is SEO important from a marketer’s point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.

Saturday, July 18, 2015 SEO – In house or Outsource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.

Saturday, July 18, 2015 SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?

Saturday, July 18, 2015 SEO Basics. Keyword Research

Saturday, July 18, Competition Analysis : (Page Rank, links, paged indexed) SEO Basics. ( Contd. ) Page Rank Links Paged indexed

Saturday, July 18, Keyword Selection (Proper Keyword Selection can make or Break SEO campaign) - Off page Optimization - On page Optimization SEO Basics. ( Contd. )

Saturday, July 18, 2015 On Page SEO Page Structure and layoutTitle Tag and Meta tags

Saturday, July 18, 2015 On Page SEO ( Contd. ) Hx tags H1 tag H2 tag Good content with correct keyword density

Saturday, July 18, 2015 Filenames Img Alt tags On Page SEO ( Contd. )

Saturday, July 18, 2015 Simple Sitemap - Google Xml sitemap On Page SEO ( Contd. )

Saturday, July 18, Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: On Page SEO ( Contd. )

Saturday, July 18, 2015 Page Structure and Layout Table Vs CSS (two column / three column layouts) menuContent Layout without table trick Empty Cell Content menu Layout with table trick Instead of thisYou would get this Coding for Table Trick The content of the page goes here. The navigation menu goes here.

Saturday, July 18, 2015 Off page Optimization - Directory submission : A few important paid and free directories Yellow Pages Submission Local Directory submission

Saturday, July 18, 2015 Off page Optimization ( Contd. ) - Link popularity development A Website One Way Links : A site links to B site but there is no link from B to A B Website Two Way Links : A site links to B site and B site links back to A site A Website B Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A Website B C Main Website

Saturday, July 18, Article submission - Links from online Press Releases and Blogs, RSS Feeds Off page Optimization ( Contd. )

Saturday, July 18, 2015 Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools

Saturday, July 18, 2015 Questions and Answers Questions Answers

Saturday, July 18, 2015 Thank you