New Venture Creation December 10, 2010 tracker buy New Venture Creation December 10, 2010 Buy Tracker Turning Consumer Information into Knowledge tracker buy

New Venture Creation December 10, 2010 tracker buy Agenda The ProblemThe Buy Tracker SolutionBusiness ModelCompetitive LandscapeFinancials

New Venture Creation December 10, 2010 tracker buy The Problem for Consumers Problems: Paper receipts are cumbersome Consumers have to seek out coupons for products that they buy Rewards cards are store-specific Consumers are overwhelmed with receipts, coupons, and rewards cards.

New Venture Creation December 10, 2010 tracker buy The Problem for Retailers Problems: Store-specific rewards programs are prohibitively expensive for small retailers With current POS systems, paper receipts are required to process returns and for tax records Retailers waste money on receipt paper and ink, and can’t track customer purchases to retrieve meaningful data.

New Venture Creation December 10, 2010 tracker buy The world is going paperless Customers begin paying bills online Stores begin offering ed receipts tracker buy Customers manage all purchasing data online

New Venture Creation December 10, 2010 tracker buy What is Buy Tracker? Buy Tracker is a real-time online database that captures consumer transactions electronically at the time of sale. Consumers Buy Tracker Retailers

New Venture Creation December 10, 2010 tracker buy Just 3 Easy Steps to Use Buy Tracker Step 1: Retailers Download Software Add-In that is compatible with Point-of-Sale System Step 1: Retailers Download Software Add-In that is compatible with Point-of-Sale System Step 2: Consumers Sign up for a free account and/or Download SmartPhone App Step 2: Consumers Sign up for a free account and/or Download SmartPhone App Step 3: Check-Out Use Buy Tracker at check-out time when making purchases Step 3: Check-Out Use Buy Tracker at check-out time when making purchases

New Venture Creation December 10, 2010 tracker buy Internet Step 1: Retailers download Buy Tracker software Operates Between the “Total”…. …And the Receipt Function to suppress printing

New Venture Creation December 10, 2010 tracker buy Step 2: Customers sign up for a free account Receipts Coupons Account Number Basic Information

New Venture Creation December 10, 2010 tracker buy Step 3: Check out using Buy Tracker Receipts Coupons Account Number Address Phone Number Address Phone Number tracker buy There are many ways to use Buy Tracker

New Venture Creation December 10, 2010 tracker buy Consolidated Rewards Program Eliminates Paper Receipts Makes Promotions Meaningful How Buy Tracker Solves Problems

New Venture Creation December 10, 2010 tracker buy Benefits of the Buy Tracker System Retailers Better Consumer Data Potential Customers Targeted Ad Spend Captive Audience Saved Receipt Paper Consumers Free Online Receipts Promotions Tailored Coupons Rewards Programs Financial Tools tracker buy More Users Better Data

New Venture Creation December 10, 2010 tracker buy Buy Tracker Software Download: $ Software Download: $ Monthly Fee: Silver $49.99 Gold $99.99 Monthly Fee: Silver $49.99 Gold $99.99 Ad Hoc Reports: Quoted Ad Hoc Reports: Quoted Revenue Sharing for Coupon Promotions: Varies Revenue Sharing for Coupon Promotions: Varies Consumers Receipts: Free Consumers Receipts: Free Consumer Advanced Service: $4.95/month Consumer Advanced Service: $4.95/month tracker buy How Buy Tracker Makes Money Website Advertising Sell Data to Marketing Companies

New Venture Creation December 10, 2010 tracker buy Example of how Buy Tracker works Retailer C is an electronics store They would like to get new customers They issue a coupon to qualifying Buy Tracker users Retail Network $25 off when you spend $100 at Retailer C Buy Tracker 12345EDCBA Consumers tracker buy

New Venture Creation December 10, 2010 tracker buy Example of how Buy Tracker works (cont.) Zach is a Buy Tracker User who has never shopped at Retailer C He gets the coupon and shops at C When he redeems the coupon, Buy Tracker earns Revenue Retail Network Buy Tracker 12345EDCBA Consumers tracker buy Zach $25 off when you spend $100 at Retailer C $$$

New Venture Creation December 10, 2010 tracker buy Risk Analysis Biz Revenue Stream Install FeeCost Coverage E-Receipt/ Promotion Recurring Revenue AnalyticsAdditional Revenue Consumer Privacy TargetAdoptive Demographic ContractPrior Agreement Data Handling Pooling Market Competition Adoption Rate Partnership Exclusivity Rights Joint Marketing Effort Product Product Development HardwareOff-the-shelf components SoftwarePrototyping

New Venture Creation December 10, 2010 tracker buy Ann Arbor Test Phase Consumers tech savvy and on a budget Retail focus on small operations Partnership with University Big Ten Expansion Replicate model in other Big 10 university towns Target regional chains Expand College Partnerships Midwest/ Colleges Nationwide Take the college model nationwide Expand to non- college towns in the Midwest National Establish national brand Contracts with large retailers (Target, Kroger, Best Buy) Phased Rollout 115 Million Households 2,124,000 Stores 25 Million Households 475,000 Stores 465,000 Households 9250 Stores 51,000 Households 1195 Stores

New Venture Creation December 10, 2010 tracker buy Buy Tracker Numbers $79M Revenue 3.9M Consumers 72K Retail Locations With $1.1M Capital Investment

New Venture Creation December 10, 2010 tracker buy Appendix

New Venture Creation December 10, 2010 tracker buy Business Model Business Owner Customers Business Owner Customers Add-in software Standard Customer Reports On-demand Reports Targeted Coupon Promotions Add-in software Standard Customer Reports On-demand Reports Targeted Coupon Promotions Customer Service & Report Delivery Upfront Fee for Installation - $ Monthly Fee - $49.99 per month Ad Hoc Reports – Quoted Revenue Sharing for Coupon Promotion Upfront Fee for Installation - $ Monthly Fee - $49.99 per month Ad Hoc Reports – Quoted Revenue Sharing for Coupon Promotion $ Product/Service Customer Financial Engine Distribution Channel

New Venture Creation December 10, 2010 tracker buy Buy Tracker is well-positioned to form partnerships in both the retail and consumer space tracker buy Point-of- Sale Hardware Point-of- Sale Software Point-of- Sale Distributors Credit Card Processing Credit and Debit Cards Marketing Campaigns Coupons Loyalty Programs Personal Financial Software Partnerships: Uniquely positioned to form partnerships with: Companies involved on the retail-side with Point- of-Sale Systems Credit card companies Personal financial software companies Marketing companies Partnerships: Uniquely positioned to form partnerships with: Companies involved on the retail-side with Point- of-Sale Systems Credit card companies Personal financial software companies Marketing companies Retail SideConsumer Side

New Venture Creation December 10, 2010 tracker buy The Problem for the Environment 1. “End Paper Receipts.” Theenvironmentalblog.org. May 1, Raloff, Janet. “Receipts a large and largely ignored source of BPA.” August 28, “Please Kill the Paper Receipt.” Software Advice. May 14, “CPG Coupon Distribution Via Facebook Apps Delivers 100x Redemption Rate of Newspaper Inserts.” Bulb Storm. October 28, million trees are destroyed to produce receipt paper annually 1 A chemical known as bisphenol A (BPA) used in paper receipts is associated with health risks 2 Thermal paper which is used by most retailers, cannot be recycled due to its chemical content 3