Godrej Consumer Products Limited Q1 Financial Update Quarterly update Q Godrej Consumer Products Limited Analysts Meet Analysts Meet 26 July 2001

Godrej Consumer Products Limited Q1 Financial Update 2 We’ve (d)emerged

Godrej Consumer Products Limited Q1 Financial Update 3 Agenda Godrej Consumer Products Ltd. – The Company Godrej Consumer Products Ltd. – The Company Business Initiatives Business Initiatives Q1 Results Q1 Results Key Financials Key Financials

Godrej Consumer Products Limited Q1 Financial Update 4 The Company GCPL is a result of the demerger of the Consumer Products Division of Godrej Soaps Limited (now renamed Godrej Industries Ltd.) GCPL is a result of the demerger of the Consumer Products Division of Godrej Soaps Limited (now renamed Godrej Industries Ltd.) Focused FMCG company Focused FMCG company Presence in Personal, Hair, Fabric & Household care market segments Presence in Personal, Hair, Fabric & Household care market segments Market Leadership in Hair Colour & Liquid Detergents Market Leadership in Hair Colour & Liquid Detergents High Standards of Corporate Governance High Standards of Corporate Governance Owns all its Brands Owns all its Brands

Godrej Consumer Products Limited Q1 Financial Update 5 Godrej Consumer Products Ltd Board of Directors Adi Godrej - Chairman & Managing Director Jamshyd Godrej Nadir Godrej Bala Balachandran Rama Bijapurkar Bharat Doshi Anupam Puri Hoshedar Press - Executive Director & President

Godrej Consumer Products Limited Q1 Financial Update 6 Shareholding Pattern As on June 30, 2001

Godrej Consumer Products Limited Q1 Financial Update 7 Shareholder Information GCPL shares are traded on the Bombay Stock Exchange, National Stock Exchange and stock exchanges at Chennai, Kolkata, Delhi and Ahmedabad. GCPL shares are traded on the Bombay Stock Exchange, National Stock Exchange and stock exchanges at Chennai, Kolkata, Delhi and Ahmedabad. Listed on BSE on 18-June-01 Listed on BSE on 18-June-01 Listed on NSE on 20-June-01 Listed on NSE on 20-June-01

Godrej Consumer Products Limited Q1 Financial Update 8 Facilities & Network Manufacturing Facilities-2 Branches-4 C & F Agents- 32 Distributors Retail Outlets covered- 4.5 lac Retail Coverage of any Godrej Soap lac Retail Coverage of any Godrej Hair Dye-11.9 lac

Godrej Consumer Products Limited Q1 Financial Update 9 Key Brands Fabric & Household Care Hair Care Personal Care

Godrej Consumer Products Limited Q1 Financial Update 10 Market Shares Source : ORG Data All figures shown are % for All India Value MS

Godrej Consumer Products Limited Q1 Financial Update 11 Sales Mix Q Godrej Brand Soaps (Rs.66.4 cr) Contract Mfg (Rs.35.5 cr) Liquid Detergents (Rs.0.3 cr) Hair Colour (Rs.27.9 cr) Toiletries (Rs.10.3 cr)

Godrej Consumer Products Limited Q1 Financial Update 12 Category-wise Turnover ** As a part of Godrej Soaps Limited

Godrej Consumer Products Limited Q1 Financial Update 13 Category-wise Turnover Rs.Crore 23% 27% 55% 72%

Godrej Consumer Products Limited Q1 Financial Update 14 Off-take Growth Q1 ‘01 vs Q1 ‘00 Source : ORG Data All figures shown are % for All India Value MS

Godrej Consumer Products Limited Q1 Financial Update 15 Marketing/Sales Initiatives Focus on Personal, Hair & Fabric care segmentsFocus on Personal, Hair & Fabric care segments Large number of Marketing initiativesLarge number of Marketing initiatives Restructuring of Distribution System - Super & Sub Stockists appointedRestructuring of Distribution System - Super & Sub Stockists appointed Increased rural penetration with more than 1 million outlets reached for some brandsIncreased rural penetration with more than 1 million outlets reached for some brands SKU RationalisationSKU Rationalisation

Godrej Consumer Products Limited Q1 Financial Update 16 Category Highlights Personal Care FAIRGLOW continues on its success path FAIRGLOW continues on its success path Re-launch of GODREJ NO1 with improved packaging has started showing results – growth of 318% by volume in Q1. Re-launch of GODREJ NO1 with improved packaging has started showing results – growth of 318% by volume in Q1. CINTHOL being re-launched CINTHOL being re-launched

Godrej Consumer Products Limited Q1 Financial Update 17 Category Highlights (contd.. ) Hair Care Colour Soft Liquid Hair Colour has shown strong growth (2.7% MS) aided by launch of 4 th variant Colour Soft Liquid Hair Colour has shown strong growth (2.7% MS) aided by launch of 4 th variant GODREJ Powder Hair Dye sachet has become the best selling rural brand in the hair dyes market GODREJ Powder Hair Dye sachet has become the best selling rural brand in the hair dyes market GODREJ Kesh Kala has grown in the smaller towns (3.1% MS) GODREJ Kesh Kala has grown in the smaller towns (3.1% MS)

Godrej Consumer Products Limited Q1 Financial Update 18 Business Initiatives Implementation of EVA Implementation of EVA Red & Blue Team Project to chalk out a three year strategic plan Red & Blue Team Project to chalk out a three year strategic plan Think Tank Think Tank Young Executive Board Young Executive Board E-enabling of the organisation E-enabling of the organisation Web enabled ERP Web enabled ERP SCM project SCM project

Godrej Consumer Products Limited Q1 Financial Update 19 Financials

Godrej Consumer Products Limited Q1 Financial Update 20 Highlights Q Highlights Q Sales Growth (own Brands)26 % (Q vs Q ) (Q vs Q ) PATRs. 9.2 Crore EVARs. 6.5 Crore Reduction in DebtRs.34.4Crore Improvement in Debt Equity Ratio1.43 to 0.60 Achieved Negative Working Capital

Godrej Consumer Products Limited Q1 Financial Update 21 Balance Sheet Balance Sheet LiabilitiesAssets Liabilities Assets Equity Capital Net Fixed Assets Reserves Net Current Assets 19.1 (4.1) Debt Total Total Rs.Crore

Godrej Consumer Products Limited Q1 Financial Update 22 Funds Flow

Godrej Consumer Products Limited Q1 Financial Update 23 Summarised Profit & Loss Account Rs Crore Sales140.4 Other Income 2.7 Expenditure125.5 PBDIT 17.6 Depreciation 2.3 Interest 1.5 PBT 13.8

Godrej Consumer Products Limited Q1 Financial Update 24 Cost Structure

Godrej Consumer Products Limited Q1 Financial Update 25 Key Ratios

Godrej Consumer Products Limited Q1 Financial Update 26 Key Ratios contd.. All figures are annualised

Godrej Consumer Products Limited Q1 Financial Update 27 Strategic Thrust Marketing Grow faster than the market/category Grow faster than the market/category Re-invest margins to grow volumes Re-invest margins to grow volumes Look at EVA positive acquisitions Look at EVA positive acquisitionsFinance Maximise EVA Maximise EVA Maintain negative working capital Maintain negative working capitalManufacturing Reduce fixed costs Reduce fixed costs Increase manufacturing in excise/tax exempt areas Increase manufacturing in excise/tax exempt areas

Godrej Consumer Products Limited Q1 Financial Update Thank You