Show of hands... Marketing Expense...... or Charitable Deduction? In a group or event...... sponsored by a bike shop? Certain that when a shop sponsors.

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Presentation transcript:

Show of hands... Marketing Expense or Charitable Deduction? In a group or event sponsored by a bike shop? Certain that when a shop sponsors you they get new sales (other than yours)? Believe that you earn more income than your local bike shop owner?

Many bike shop owners went to college. So have many advocates.

$48,323.50

Do bike shops think advocacy is important? Specialty Bicycle Retail Survey (NBDA) 86% of shops said somewhat to very important 62% gave, with over half being to local advocacy 55% belong to a local advocacy organization 35% are members of the LAB Only 5.6% attended this Summit last year

You Count More!

Some of you: Advocacy Orgs Teams Clubs Promoters Charities Promote some of these: Online retailers Discount clubs Brand-direct “pro” deals Brand rep “bro” deals Ebay gray marketers

[ This slide missing ]

The Advocate – Bike Shop Edition

Tip #1 Don’t cheat!

Tip #1 Don’t cheat!

Tip #1 Don’t cheat!

Tip #1 Don’t cheat!

Tip #1 Don’t cheat!

X X X O O O O O O O O O O X X X X O O X X X O Tip #1 Don’t cheat!

Tip #1 Don’t cheat!

Tip #2 Be generous!

Tip #2 Be generous!

Tip #2 Be generous!

Tip #2 Be generous!

Tip #3 Be nice!

Tip #3

I saw that. -Karma Be nice!

Tip #4 Be patient!

Tip #4 Be patient!

Tip #4 Be patient!

Tip #5 Build around common values!

Tip #5 Build around common values!

Tip #5 Build around common values!

Tip #5 Build around common values!

Tip #6 Communicate often!

One more tip...