1 Gary Shipp and Joanna Ward, Sustrans Matt Smith, University of Worcester Cheaper, healthier, greener! The arguments for active travel are compelling from so many angles, but the reality is that walking and cycling levels in the UK are far behind those of our European counterparts. This session will be a whistle-stop metaphorical journey through the issues surrounding student travel choice, the motivators to succeed and the barriers to be overcome, and some shining case studies of innovative ideas to inspire action. A combined session delivered by Sustrans with a case study of a bike loan scheme delivered by the University of Worcester.

2 to make local environments safer and more attractive for walking and cycling to support and encourage individuals to make more sustainable travel choices to influence policy and practice. Sustrans works in three ways

3 Schools Almost 2000 schools and half a million young people Colleges Derby, Bury, Birmingham, Shrewsbury, Bradford Leeds, Northampton, Nottingham, Kirklees, Leicester Universities Luton, Lincoln, Leeds, Nottingham, Stockton, Southampton, Northampton, Bradford, Kirklees Sustrans work in, schools colleges & universities Infrastructure Bike Loans Promotion Skills training STUDENTS WIDER COMMUNITY STAFF

4 Benefits of active and sustainable travel to individual and institution In pairs/individually, write down as many different benefits as you can think of IndividualInstitution Find another person/pair, compare then transfer to A3 sheet Pass around room to see what other people have put

5 Barriers to active travel IndividualInstitution External = easy to overcome = more challenging = most challenging ConfidenceSecurity

6 University of Worcester Bike Loan

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18 Message 1: Booking system first Message 2: Reception staff buy in

19 Case Study - Nottingham

20 Governance Case Study - Nottingham

21 Infrastructure Case Study - Nottingham

22 Skills and Confidence Case Study - Nottingham

23 Equipment Availability Case Study - Nottingham

24 Promotion and Marketing Case Study - Nottingham

25 Reducing Reliance on the car Case Study - Nottingham

26 If you don’t do anything else… Your ‘aha’ moment Smaller Colleges Universities Institutional differences Number of students / sites Internal communications Organisational decision making Other demands / priorities Beneficiaries Availability Motivations and interests Influences (social norms) Independence/decision making STUDENTS WIDER COMMUNITY STAFF

27 If you don’t do anything else… Your ‘aha’ moment Raising Awareness Empowerment Organisation and Policy Action Moving Forward

28 If you don’t do anything else… Your ‘aha’ moment Smileage.