Name of submission Name of submitting company and full contact information of person submitting

Description 1 page max Describe the concept in words

Visualization Visualize the concept, 1-3 pages max Provide a storyboard of unit and a demo link if available

Platforms Which platforms could this unit work on? (Yes/No to the following) Device Type: – Smartphone (Y/N) – Tablet(Y/N) – Other (specify)(Y/N) Media/Content Type: – In-Browser(Y/N) – In-App(Y/N) Operating Systems (Please specify if there are minimum OS versions supported): – Android (Y/N) – Blackberry (Y/N) – iOS (Y/N) – Palm/HP’s WebOS (Y/N) – Windows Phone 7(Y/N) Additional comments?

Rationale 1 page max Explain, if you care to, why should this be a Mobile Rising Star, reflecting the selection criteria?

Tech specs To the extent that you have them, please provide technical specs, using the following as a guide: – Format – Size – File size – File types accepted – Panel restrictions – Animation length – Animation restrictions – Looping restrictions – Video length – Video restrictions – Audio length – Audio restrictions – Data collection restrictions – Close button – Hot spot restrictions – Interaction restrictions – Input types – Creative API – Metrics

Questions? Please to