Establishing Semantic Identity For Accurate Representation on the Web 12/09/2014 Kenning Arlitsch Dean of the Library Kenning Arlitsch, Dean of the Library Patrick OBrien, Semantic Web Research Director

The Point Libraries are poorly defined and represented on the Semantic Web…

Google’s Knowledge Graph “A knowledge base … to enhance search results with semantic-search information gathered from a wide variety of sources” “The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves” Source: Wikipedia

Knowledge Graph Products Answer Box – Facts about concepts that haven’t necessarily been established as entities Carousel – Group of instances that comprise a concept Knowledge Card – Displays information about entities

Survey of ARL Libraries 125 ARL Libraries Searched by name listed in ARL directory Knowledge Card? Yes/No Robustness scale of 1-5

Survey of ARL Libraries No Knowledge Card at all 43 Have Knowledge Card incorrect -29 (robustness of 1) Total = 43

Google’s Perception of MSU Lib

MSU Library

Where does Google get its information?

Trusted Sources for Search Engines No Wikipedia presence? – You don’t exist as an important “entity” or “thing” – You exist as a string of (confusing) text Other influences on Google’s Knowledge Graph – FreeBase – Google Places/Google My Business – Google+

Wikipedia

DBPedia entry

2014 DBpedia entry

Freebase entry – created by bot 3/10/2012

Freebase entry – created by bot 9/10/13

Google Places

Google+ entry 2014

Summary Define library organization in Wikipedia – Beware of *pedia culture and process Engage with other trusted data sources – FreeBase – Google Places/Google My Business – Google+ Mark-up metadata with Schema.org

The Point Libraries are poorly defined and represented on the Semantic Web… …but we know how to fix that problem… …mostly

MSU Library Semantic Web Team Kenning Arlitsch, Dean Patrick OBrien, Semantic Web Director Jason Clark, Head of Library Informatics and Computing Scott Young, Digital Initiatives Librarian Jeff Mixter, OCLC Research