Chapter 14 Marketing Site Development: Content, Design, Construction Presented by: Pedro Moore, Marisa Alvelo and Kerri Warner

Testing the Three-Click Rule Testing the Three-Click Rule By Joshua Porter (4/16/03) Highlights of the Article Executive believe content should be reached in 3 clicks, however engineers disagree. If content not reached visitors will get frustrated and leave Engineers found that more clicks means the less likeliness they’ll buy. But this doesn’t mean they were the ones failing Conducted a study of 44 users, 620 tasks and 8,000 clicks Results, 80% of completed tasks took 15 clicks Relevance to the Chapter 14 A front page should clearer let visitors know what the site is about. It’s important for to quickly get to the point and navigate through the site as quick as possible from the front page. Book suggest using the 3 clicks rule

Is your website accessible to consumers with disabilities? If not, you might be missing out on a valuable audience Is your website accessible to consumers with disabilities? If not, you might be missing out on a valuable audience By Melissa Campanelli (March 2005) Highlights of the Article Approximately 54 million disabled persons are turning to the net to shop. many online stores are making their websites more accessible to the visually impaired. The design works by assigning alt tags to all images. An added bonus – the website becomes more compatible for people using PDAs (Personal Digital Assistant) and cell phones. Relevance to the Chapter 14 Section entitled “Usability” (pg. 367) in our textbook. It refers to Section 508 of the Americans with Disabilities Act (ADA), which requires federal websites to make their content readily accessible to people with disabilities.

Usability Testing Basics Usability Testing Basics By Jeffrey Graham (7/17/00) Highlights of the Article The article explains why usability testing is important for website design Author point out three important truths in website design If customers find your site difficult to use, they will get frustrated and leave. It’s not good if customers leave your site. If you don't test your site with actual customers before launch, you can't ensure customers won't leave your site. Relevance to the Chapter 14 Siegel discusses testing site usability at different stages of the development process Siegel also discusses site redesign which relates to the articles three types of testing