1 INTEGRATION Property 13 INTEGRATION Mono systemBi systemPoly system 1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix

2 Swiss knife to operate Double mixer to mix Ready mix containers to reduce time Property 13 INTEGRATION Light up tweezers to inspect Multi scissors to cut Magazine on a bottle to appeal Watch with a whistle to measure

3 Mosquito repellent clothing to disperse Bed and coach to store Property 13 INTEGRATION Razor with trimmer to cut Baby bottle with dispenser to disperse Wi-Fi pen to detect Extension cables to connect Multiy function knives to operate USB rechargeable batteries to operate

4 Inflight Trainings to learn Property 13 INTEGRATION Antivirus tissues to kill germs Rice that carries cholera vaccine to disperse Asthma snorkel to operate Clean & protect plasters to heal

5 Mono system Bi system Poly system Tree terminator This tree terminator does it all in one: Felling, stripping and cutting to length. Property 13 INTEGRATION

6 Create opposite function Reduce complexity Add an intermediary useful function Integration of other functions Decrease range of movement Increase surface coverage Reduce processing time Allow it to be more improvisational or spontaneous Create a more modular or stackable component Improve aesthetic appearance Increase control precision Increase magnitude of useful effect Increase system functionality Reduce size Add an existing technology Add an intermediary useful function integration Benefits of INTEGRATION

Product Automatic rifle/machine gun Bi-focal lens spectacles Strips of staples Catamaran/trimaran Combine harvester Manufacture cells Mixer taps Sandwiches Lasagne/ravioli/etc Multi-grain bread products Multi-vitamin tablets Jelly-belly’s Meal Kits, Sandwich Kits (including drink and crisps). Multi-chocolate bars- e.g. Cadbury’s Top Deck (White and Milk Chocolate). Ready-made meals Cook-in sauces Confectionery products merged with ice cream (e.g. ice cream Mars) Process Multi-colour ink cartridges Multi-blade razors Double/triple glazing Grass collector on a lawn-mower Serve sandwiches in restaurants with choice of relishes and crisps etc. Pizza counters in supermarkets, make your own pizza. Grill inside microwave oven Combine minimal processing methods- e.g. modified atmosphere and chilling, Irradiation and modified atmosphere. Blends intoxicating Ice Cream- Merges alcohol with ice cream. Micro waveable Pizza packaging that increases Pizza ‘crunchiness’??? 7 Property 13 INTEGRATION integration

8 COMPONENTS Property 14 COMPONENTS Similar componentsDifferent componentsComponent and negative component

9 Fork Spoon to operate After life: Add-on Spout to reuase Soda can top to close Paint tray in lid to increase convenience Breakaway connector to break Pencil with eraser to undo Shoes with wheels to glide Property 14 COMPONENTS

10 Heated ice scraper to defrost Vacuum cleaner with dustbuster to store Retractable snow studs to grip Adjustable hot sauce to customize Hammer and Nail remover to add/remove Filter water bottle to clean Bottle with grinder to operate Property 14 COMPONENTS

11 Create opposite function Reduce complexity Add an intermediary useful function Integration of other functions Decrease range of movement Increase surface coverage Reduce processing time Allow it to be more improvisational or spontaneous Create a more modular or stackable component Improve aesthetic appearance Increase control precision Increase magnitude of useful effect Increase system functionality Reduce size Add an existing technology Add an intermediary useful function components BENEFITS of COMPONENTS

12 Products Pencils: Colored pencils Pencil with eraser Geometry set Hammer: Ball-pen Mallet Claw-hammer Tool set different sizes, etc Property 14 COMPONENTS components

13 MARKET Property 15 MARKET Product Experience Service 13

14 Order in virtual - Pizza’s can be ordered directly from game console while playing Mass customisation – Heinze ketchup labels can be made to cusomer specifications Personalized beer labels iPhone Starbucks Ordering Beer for women Property 15 MARKET Climate Change Chocolate bar is meant to educate while tasting great. It comes in a wrapper with 15 tips for lightening your environmental impact.

15 Add services to products At Avis you can rent cars with a driver Carpisa offers insurance plan with suitcase Total assistance Toothbrush Replacement Service Property 15 MARKET Starbucks & iTunes Free music with coffee

BENEFITS of MARKET EVOLUTION 16 Service Product Experience increase user convenience adapt to multiple user requirements increase user involvement create the ability for more customization create possibility of mass customization make it appeal to one sex make it appeal to one market group reduce user effort increase the customers desire for more of the product reduce cost improve compatability with 'real world' effects help to achieve effective use of resources fulfil customer expectations improve users convenience improve tie-in with customer increase user feedback increase emphasis on quality decrease user involvement make environmentally friendly increase sensual immersion

Product Basic washing machine Advanced ‘Clean Clothes’(lease machine) Clean clothes in the wardrobe Compressor Air conditioning ‘Air management’ Process Meat, hamburger Fast food Fast food with hats, gifts, etc 'Life changing‘ Fast food restaurants 10 years ago Today Jet Engine Power-by-the- hour Weights Gym equipment ‘Keep-fit classes’ ‘Life at the Gym’ Personal trainer 17 Market Property 15 MARKET

18 INFORMATION Property 16 INFORMATION Control through intermediaryAddition of feedbackDirect control 18

19 Information Ripesense The next few years will see the development of many new forms of intelligent packaging, capable of far more than the labelling and branding roles packaging has served until now. Intelligent packaging that changes colour to indicate the ripeness of fruit it contains is destined for our supermarket shelves this year. Developed in New Zealand, ripeSense packaging technology is expected to bring significant efficiencies to the fresh fruit industry, reducing wastage and forever eradicating the old selling process of selling loose, usually unripe, fruit into bins, where it is bruised, squeezed and prodded to determine its ripeness Property 16 INFORMATION

20 Thermometer pacifier to measure Adjustable caps to control Colour changing lid to warn Calorie counting chocolate to measure Property 16 INFORMATION Speed vest to protect UV sun bands to indicate Flashing toothpaste cap to inform

21 Freshness meter to inform Battery power check to measure Colour match products to assist Property 16 INFORMATION Egg-perfect timer to indicate Colour changing spoon to warn Colour changing egg symbol to inform Angled measuring cup to measure Colour picker pen to detect

22 Online helpdesk to assist Property 16 INFORMATION Glaucoma test in a contact lens to monitor Smart pill to inform Posture reminder to alert

23 BENEFITS of INFORMATION Adapt to different use circumstances Decrease user involvement Increase user convenience Improve user safety Increase accuracy Reduce user effort Adapt to multiple user requirements Add ability to become self-controlling Create opportunities for self-function, self-correction, self- repairs or self-adapting systems Improve interaction control Increase controllability Increase user feedback Reduce likelihood of error or catastrophic failure Information

24 Process Automatic volume control in audio circuits Signal from gyrocompass is used to control simple aircraft autopilots Thermostat controls temperature Engine management system regulates timing according to emission measurements Statistical Process Control Monitor speakers assist singer during amplified performance operating requirements or conditions Change sensitivity of an autopilot when within 5 miles of an airport Change sensitivity of a thermostat when cooling vs. heating, since it uses energy less efficiently when cooling Use proportional, integral and/or differential control algorithm combinations Property 16 INFORMATION Information

25 Process Thermo-chromic product labeling informs user when temperature is correct Thermo-chromic containers inform the user when the product has been properly heated through Thermochromic paint on egg informs user when the egg has soft, medium or hard- boiled (I think we should patent this one!) Lids of pre-cooked foods detach when product is heated through (this also helps to control the browning process and eliminate the tendency to burn the topping) Use odour to inform user when food is cooked Kettle whistles when water is boiling Thermo-chromic advertising (i.e. when temp drops to a certain level- “it’s cold why not pop into starbucks and buy a hot coffee, when the temp increases to a certain level- “it’s hot, why not pop into starbucks and by a nice iced tea) Introduce increasingly sensitive sensors in order to better understand a food process. Introduce intelligent sensors and control methods. Sensors and controls that monitor production hall temps and change operating temps accordingly. Property 16 INFORMATION Information