A Flexible Cloud-Computing Platform Focus on solving business problems Nick Ward | Windows Azure Specialist | Microsoft Australia & New Zealand nickward@microsoft.com | +61 438 089 206 Microsoft © 2010

Agenda What is Platform as a Service? Why Would You Consider Windows Azure? Focus on solutions, not infrastructure Improve efficiency with scalable platform Optimize costs with flexibility and control Improve business agility Where Could You Use Windows Azure in Your Organisation? In this presentation, we provide Microsoft business decision-maker customers with an overview of cloud computing, the Windows Azure platform and how it benefits their business. We start with a review of cloud computing terminology, separate hype from reality and present Microsoft's perspective on what cloud computing means to business customers. We review Microsoft's Software plus Services strategy and how Windows Azure fits into S+S. We provide an overview of the Windows Azure platform then focus on the real business benefits of using Windows Azure, using real world examples of customers who are using Windows Azure today. Finally we demonstrate that Microsoft is best positioned and able to provide cloud computing services that meet customers’ expectation for service and reliability. Microsoft © 2010

Generational Shift Technology Economic Business PRISM FY11 3/25/2017 Generational Shift Technology Economic Business Centralized compute & storage, thin clients Optimized for efficiency due to high cost High upfront costs for hardware and software PCs and servers for distributed compute, storage, etc. Optimized for agility due to low cost Perpetual license for OS and application software Large DCs, commodity HW, scale-out, devices Order of magnitude better efficiency and agility Pay as you go, and only for what you use © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

INCREASED PRODUCTIVITY PRISM FY11 3/25/2017 Cloud Impact NEW ECONOMICS REDUCED MANAGEMENT INCREASED PRODUCTIVITY Key Points: The cloud can help save money, increase productivity and reduce management complexities This can create new business opportunities Script: This ability to move things to the cloud, use the cloud for extra compute or storage or expose or share your services with others leads to some benefits: First, it offers a new set of economic opportunities. Gain better control over your money (New economics) from saving money by not having to run and maintain large datacenters yourself in some cases moving to IT as a subscription so that you only pay for what you use, when you use it by giving you the opportunity to shift from capital expenses to operational expenses Reduced management: No patching and maintenance Faster deployment Robust multi-layered security Reliability and fault-tolerance Redefining Productivity: by increasing access to information and applications by increasing collaboration because many of the tools they use are now connected together by helping your IT staff focus more on business and less on plumbing and hardware (no patching and maintenance, faster deployment, etc) quickly adapt to changing business needs New Economics Reduced Management Redefining Productivity Pay for what you use Lower and predictable costs Shift from capex and opex Accelerate speed to value No patching, maintenance Faster deployment Robust multi-layered security Reliability and fault-tolerance Latest software for users Internet collaboration Anywhere access Instant self-provisioning © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

IT as a Service Software as a Service (SaaS) Platform as a Service Business Requirements End User Config Platform as a Service (PaaS) Application Logic Data Schema Operating System Disaster Recovery Virus Control Database Management Load Balancing Identity/Authorisation Middleware Infrastructure as a Service (IaaS) Hardware Network Storage

The Windows Azure Platform Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services. Key point: The Windows Azure Platform is a set of cloud computing services that can be used separately or together. Windows Azure is hosted in Microsoft data centers around the world. Windows Azure provides compute power, storage, and automated service management, as well as easy connectivity to other applications and access control to provide secure authorization and authentication of access to cloud resources. Also hosted in the Windows Azure platform is Microsoft SQL Azure, providing relational database services and automated management of relational service. SQL Azure can help reduce costs by integrating with existing toolsets and providing symmetry with on-premises and cloud databases. Windows Azure AppFabric helps developers connect applications and services in the cloud or on-premises. This includes applications running on Windows Azure, Windows Server and a number of other platforms including Java, Ruby, PHP and others. Windows Azure AppFabric provides a Service Bus for connectivity across network and organizational boundaries, and Access Control for federated authorization as a service. Microsoft © 2010

Cloud Security Concerns Where is my data located? Is the Microsoft cloud “secure”? Who can see my data? How do you make sure that my company data follows “the rules”? What happens if… “What is holding IT managers back from going to the cloud is fear about security.” “Cloudy with a chance of rain”, The Economist, March 5, 2010

Windows Azure Security Layers Defence In Depth Approach Defences Data Strong storage keys for access control SSL support for data transfers between all parties Application Front-end .NET code running under partial trust Windows account with least privileges Host Stripped down version of Windows Server 2008 OS Host boundaries enforced by external hypervisor Network Host firewall limiting traffic to VMs VLANs and packet filters in routers Physical World-class physical security ISO 27001and SAS 70 Type II certification for data centre processes

Why Would You Consider Windows Azure?

Benefits for your Business Agility Focus Efficiency Simplicity Increase business Agility with solutions and technology that allow quick response to changes in business and customer needs Focus on delivering services and value to customers and generating revenue – and not on managing technology infrastructure An Efficient approach to managing technology infrastructure that allows for deployment flexibility and leads to lower costs Achieve Simplicity by choosing the best deployment model for any application while leveraging existing skill sets Microsoft © 2010

Where Could You Use Windows Azure In Your Organisation?

MYOB: Transitioning to Azure

Windows Azure Discovery Pack 2 Day Training for 10-15 Developers/Architects 1 Day Consulting Review applications for cloud potential 6 Month Subscription to Windows Azure Includes Windows Azure and SQL Azure Over $40,000 value for less than $15,000

Thank You