Ranger Reels In Video Story Board [type date here]

Presentation to client name 2 To increase purchase consideration we found it best to fish where the fish are biting

Presentation to client name 3 Key Insight: Proud professionals are looking for a powerful and reliable workhorse vehicle that transcends into weekend play

Presentation to client name 4 With 1 in 4 participating, they are united by their true passion recreational fishing

Presentation to client name 5 The largest outdoor activity in Australia

Presentation to client name 6 1 in 3 adults who buy a boat also a buy a new vehicle

Presentation to client name 7 No competitor fishing in this area!

Presentation to client name 8 Solution: Integrated sponsorship of the Australian Fishing Championships, where 3 teams race to catch the biggest fish

Presentation to client name 9 Televised on Channel 10

Presentation to client name 10 On screen graphics

Presentation to client name 11 Clothing

Presentation to client name 12 Mediaboard

Presentation to client name 13 Vehicle Integration (Paul – Please add video from product segment 1 - the ranger filled with fishing Gear, and anything from product segment 2 that looks good)

Presentation to client name 14 Presence at major Australia-wide boating and fishing events

Presentation to client name 15 Sponsorship of Australia’s largest fishing web site fishnet.com.au

Presentation to client name 16 Competition to win $4000 of professional fishing equipment

Presentation to client name 17 Results: Sponsorship reached 1.96m fishing fans Delivering a media value stretch of 302%

Presentation to client name 18 Increased purchase consideration by 23.5%

Presentation to client name 19 27,904 unique competition entries 21% opted in for Ford marketing and will be tracked through to purchase

Presentation to client name 20 Ranger Reels In!