ENGAGING INDUSTRY: EMBEDDING PROFESSIONAL LEARNING IN THE BUSINESS CURRICULUM

Overview Project background Project objectives Methodology Defining Professional Learning (PL) PL Typology Characteristics of PL Good practice principles Impediments and enablers to PL Industry engagement Test Drive eManual

BACKGROUND ALTC Discipline Scoping Study: Business as Usual? Recommended 3 Priority projects Engaging Industry in PL Generic skills Valuing and Rewarding Teaching

PROJECT OBJECTIVES O1 : Current Practice Scoping Output : framework for categorising PL in business O2 : Identify good practice principles Output : good practice guide O3 : Development of Resources & Cases Output : Illustrative case study for each PL category Industry engagement strategies Web resources – eManual

METHODOLOGY Case study approach Pro forma – distribution via the AD T&L Network Individual targeting Focus groups What PL means to you Motivation for PL Approached to Industry Engagement Enablers & Impediments Desktop Audit Institutional Policy and Context

ENGAGING INDUSTRY How and at what stage does industry & the professions engage with the business curriculum? Development Delivery Evaluation ‘Interconnectedness is a key to competitive advantage in a knowledge-based economy because effective partnerships enable faster rates of learning and diffusion of information and knowledge’ (US Council on Competitiveness)

Describing Professional Learning Incorporates a range of teaching and learning activities that integrates theoretical and discipline-specific knowledge with the development of skills, qualities and attributes to facilitate the development of professional capability

Motivations for PL Apply discipline knowledge and skills to practical business problems Provide a real-world context to theoretical concepts and models Develop graduate capabilities Ensure the currency of the business curriculum Adopt learner-centred pedagogy that better engages and motivates students Provide an effective transition and pathway to a professional career Engage industry

TYPES OF PL Industry Case Study Industry Simulations Industry Practitioner Delivery Industry Mentoring Industry Study Tour Industry Placement Industry Competition Industry Project

PL Characteristics & Good Practice Principles Industry-referenced  explicitly linked to industry or professional bodies Curriculum currency  addresses up to date issues and industry practice Integrated curriculum  develops professional capability through linking practice with theory Self-directed learning  fosters reflective practice and lifelong learning

IMPEDIMENTS AND ENABLERS Institutional Context Industry Engagement Resources Time Learning culture Learning spaces Expectations Recognition and reward Curriculum Assessment Offshore equivalence Evaluation Capability ICT Accreditation Geography

Multiple levels of engagement with industry Program advisory committees Accreditation - development Workplace tours Guest lectures - delivery Modeling industry behaviour and practice - e.g. mentoring, simulations Hosting experiential learning Source of projects Client for projects or novice consultants Providing resources or sponsorship Assessment Assurance of learning

Knowledge Integration Community (KIC) model at the Cambridge-MIT Institute

A model of industry engagement Allen and Williams (2005) identify five levels: Strategic alliance Partnership Formal Ad-hoc Awareness