Ms Ritter Office 15 ( ) Ms Saleeba Student Support Office ( ) Unit 1 & 2 Business Management Introductory Lecture What is this subject about? What Outcomes need to be done? What exactly do I have to do to pass? What should I do now?

U1 BM – Small Business Management AOS 1 Business Concepts:  Characteristics and objectives of different types of businesses – companies, charities, gov’t org’s  Different Sizes – small, medium large  Internal and external environments – things that pressure businesses to change like the economic crisis, drought, climate change, change in government, internet, ipods  Support services – where to get help  Measuring success – financial and non-financial  Ethics & social responsibility – doing the ‘right’ thing and what happens if they don’t  Stakeholders – different groups who care what happens with the business

U1 BM – Small Business Management AOS 2 Decision-making, Planning & Evaluation:  Decisions you have to make when you want to start a business - Idea development - Motivations for owning a business - Forms of ownership & structure - Buying or starting from scratch - Franchising - Location

AOS 2 Decision- making, Planning & Evaluation continued: o Planning needed before beginning a business - Laws you have to follow - Human resources – finding people - Physical resources – getting equipment - Financial planning – getting the $ - Marketing strategy – accessing potential customers to buy your product or service

AOS 2 Decision- making, Planning & Evaluation continued:  Evaluation – how do you know when you are doing well or failing? - Financial indicators like how much money you make (profit) - Non-financial indicators like whether your customers and staff are happy (customer/staff satisfaction)  Ethical & Socially Responsible management (ESM) – follow our laws and don’t use slave labour

U1 BM – Small Business Management  AOS 3 Day-today Operations OPTIONS (choose 1): Accounting Managing Staff Future Development - expansion Technology Law Dynamic Management - history

U1 Outcomes (may alter)  O Direct Contact Interview & Report Guide to Support for Small Business Written Concepts Test Research Report – Women in Small Business Oral Presentation  O Business Plan – running a stall at school Decision-making Terminology Test Resume (maybe U2) Video – top tips for interviewees (maybe U2)  O3 - Operations Test – concept map essay on ethics (cheat sheet)  End of Unit Examination

U2 BM – Communication & Management  AOS 1 Communication - Definition - Different people who need to communicate in business - The best way for them to do that - How communication can go wrong - Presenting yourself in writing – resume - Presenting yourself for an interview

U2 BM – Communication & Management  AOS 2 Marketing - Definition - How to do it - How to make sure you get the message to the right people - Marketing plans – what you have to include - Measurements of success - Issues such as technology, globalisation, ESM and laws

U2 BM – Communication & Management  AOS 3 Public Relations - Definition - Business image - Publics – people who care about your business image - Objectives & Strategies – why do PR and how - Crisis Management – what to do when things go very wrong - Measurements of success - Issues such as technology, globalisation, ESM and laws

U2 Outcomes (may alter)  O Excursion Report Business Identification Project Resume (maybe U1) Video – top tips for interviewees (maybe U1) Rebranding a business Communication Test  O Shop-in-a-box (maybe earlier) Advertising Timeline Ethical & Unethical Advertising Report Marketing Campaign Report Marketing Campaign – Original Marketing Test  O Public Relations Campaign Crisis Management Report Crisis Management Action Plan for Toorak College Public Relations Test  End of Unit Examination

To Pass You Must:  Turn up to class  Bring your equipment  Keep an organised workbook: - textbook/board notes - Activities - Drafts - Outcomes - Terminology (best to keep separate)  Finish stuff at home  Try your best

What you can do now:  Get your stationary ready  Get the textbook and pre-read  Watch the news and read the newspaper  Ask around for family contacts of business people who can help you (especially with the first Outcome – interview)  Start thinking about what you could make to sell at school

Tips from current students on how to do well in Business Management:

U1&2 Business Management  It’s not hard – but it is BUSY  Get organised and get ready to work at school and at home Good Luck and see you in class next year