From Answers to Insight (Bridging the Gap) Reid Karabush President Decision Systems Inc., Northbrook, IL ext. 101 Decision Systems Inc. Decision Systems Inc. is a consulting and technology company specializing in OLAP, business intelligence, analytical applications and data warehousing. Founded in 1989, Decision Systems is recognized nationwide as experts in these fields and works with clients within numerous industry segments. A software company specializing in high performance analytics for business users New company, 5 years in development, 1 year of Sales PolyVista seamlessly integrate OLAP, Data Mining, Visualization and Collaboration supporting analysts, planners and decision makers across an enterprise

4/30/20022 Businesses run on Information (Enquiring Businesses want to Know…) Reports deliver Answers Who are your best customers ? What are your most profitable products ? Where are sales declining ? Analysis leads to Insights Whats Changed and WHY ? How do I make my best customer better ? What Dont you Know about the business ? What important opportunities are you missing ? Growth & Breakthrough Results $$$$ Better Operations & Incremental Improvement $

4/30/20023 Business Knowledge (how do we get it, what is it worth?) Low High Reports (Canned) Reports (ad-hoc) Data Mining Interactive Query (OLAP) Low High Relative Business Value Low High Usability Why? Deeper Understanding Did you Know…? New Knowledge Anomalies, patterns, etc In Business… What you Dont Know can Hurt You ! Who? Where? What? When? AnswersInsights

4/30/20024 Knowledge Challenges (What are the Problems?) Low High Reports (canned) Reports (ad-hoc) Data Mining Interactive Query (OLAP) Low High Relative Business Value Low High Usability Static View of Business What are the important metrics? False sense of security Requires User to ask the right questions Many combinations to consider Where are the nuggets? Very Difficult to configure / use Requires collaboration between business users and statisticians Results difficult to understand No validation capabilities

4/30/20025 Where to Go from Here ? Low High Reports (canned) Reports (ad-hoc) Data Mining Interactive Query (OLAP) Low High Relative Business Value Low High Usability AnswersInsights Discovery Solutions Who, What ? Where, When ? Why ? Did you Know ? Collaborative Analytics Interactive Query + Data Mining

4/30/20026 PolyVista… Bringing Opportunities to Light PolyVista Software uniquely delivers both Answers & Insights to Business users: PolyVista is designed to answer specific questions (queries) very quickly and easily (intuitive and interactive) Beyond just answers… PolyVista automates the search for new and valuable Insight from any database (CRM, ERP, Proprietary Systems, etc) PolyVista delivers Value by… enabling the broader base of non-technical users to not only apply their knowledge and experience to known problems but more importantly to discover and develop new (previously unknown) business opportunities

4/30/20027 Key Benefits of PolyVista Put usable analytics in the hands of Business users, a synthesis of Power and Simplicity. Interactive Analysis enables a broader base of a companys knowledge workers. Leveraging their skills and experience to solve problems or develop a deeper understanding of business issues and opportunities Discovery Algorithms automate the process of discovering new opportunities or identifying previously unknown issues (Deliver New Knowledge / Insight / Understanding) PolyVista (many views) was designed to allows users multiple ways to analyze data. Seamlessly integrating OLAP, Data Mining and Visualization techiques into a single application Enable Knowledge Sharing and collaborative analytics

4/30/20028 PolyVista… Discovery Driven Solutions Compaq (Houston TX) - Developed Customer Satisfaction and Warranty Parts management System (integrated view of Cust Sat, Call Center and Parts Mgt, proactive vs reactive approach, 10 + million $ savings to date) Verizon West (Dallas TX) – Customer Call Center Analytics, performs analysis of customer call representatives activities including problem resolution and cross-selling objectives Service Corp International (Houston TX) – Customer profiling and segmentation analysis to identify and manage new Sales and Marketing initiatives First Choice Medical Mgt (Houston TX) – providing medical billing reporting and analysis to both physicians and their staff analysts (claim processing metrics, data integrity and staff performance)

4/30/20029 Delivering the Value ! Front-ends Microsofts Analysis Services (OLAP) Leverages the speed, flexibility and ease of use of this market leading multi-dimensional data base Supports Interactive Knowledge Discovery Iterative process of discovery (learning) enabled by integrating data mining and interactive query Includes multiple Discovery Algorithms Easy to use, automated and fast, these algorithms deliver guided analysis directly to end-users Incorporates Collaborative Analytics Extend the scope and value of analytics via collaboration and knowledge sharing techniques PolyVista …

4/30/ PolyVista & Microsoft Analysis Services Powered by Microsoft OLAP, PolyVista delivers unmatched performance and ease of use Existing Data Warehouse Existing Operational Databases 3 rd Party Data Sources PolyVista Wisdom Analytical & Collaboration Engine Microsoft Analysis Services Cubes PolyVista Clients

4/30/ Interactive Knowledge Discovery Iterative process of learning enabled by integrating mining and interactive analysis Mined results (nuggets) can be immediately reviewed and validated These nuggets can be the seed for additional, more targeted mining or Interactive analysis (OLAP) These nuggets can represent actionable insight in and of themselves. Leverage the users knowledge and experience

4/30/ PolyVista Discovery Algorithms Rule Detection and Classification (IF X and Y then Z) Deviation Detection (find anomalies or inconsistencies) Multi-Dimensional Searches (top 10, bottom 10, etc) Affinity Analysis (when X occurs, Y occurs) Cluster analysis (finding/grouping along similar attributes) Automate the process of discovery - New Opportunities, Knowledge, Insight and Understanding

4/30/ PolyVista Wisdom (Collaborative Knowledge Discovery) Background or server based mining Algorithm configuration can be centrally managed Nuggets can be the seed for additional, more targeted mining or Interactive analysis (OLAP) Business users can simply search the repository for validated, qualified nuggets Results (nuggets) are sent to a nugget repository (SQL DB) Nuggets can be attributed by reviewers Enable Knowledge Sharing and collaborative analytics

4/30/ bit Client Screenshots

4/30/ On-line Analytical Processing (OLAP) End-user driven query and analysis Intuitive and user friendly GUI –Windows architecture –Drag and drop functionality Slice and dice – Drill down Reporting, Charting and Graphing Summarization, Sorting and Filtering Easy sync to data source Analytical Processing

4/30/ Fully interactive 2-D and 3-D visual models (many patented) Synchronized with OLAP Controls and data table Full motion controls for graphics Visualizations animated using simple player control and click and drag Customizable color pallet and look and feel Watermark analysis for quick segmenting Creates easily understandable graphics Visualization

4/30/ Discovery / Data Mining Algorithms automate process of knowledge discovery –6 algorithms currently –Results ranked in order of strength of positive and negative correlations Find anomalies, correlations, trends effortlessly across volumes of data Speed allows for both pure discovery and guided analysis Seamless integration with analytics and visualization

4/30/ For information: Any Questions ? Comments !