1 Fruit Up® Premium The Innovative Sweetening System from WILD FDIN 28 th June 2007 Foods That Manage Weight

2 Contents Sweeteners available What is Fruit Up Premium? What is GI? Claims Market Example

3 Sweeteners in the Market

Red dotted line = not approved in EU (2007) 4 Overview of Sweeteners Sweetening agents Sugars Sugar (Sucorse) Glucosesyrups Dextrose Isoglucose Lactose Sugar replacers Fructose Polyols Isomaltulose Trehalose Tagatose Palatinose Sweeteners natural Steviosides Dihydrochalcones Thaumatin Lo Han fruit artificial Saccharine Cyclamate Aspartame Acesulfame-K Sucralose Alitame Neotame

5 What is Fruit Up® Premium?

6 Fruit Up ® Premium is a natural sweetening system made from a blend of clear fruit concentrates derived 100% from fruits for beverages/foods with a very low Glycaemic Index and sustainable energy

7 Fruit Up ® Premium: Naturalness through a 100% Physical Production Process No chemicals, no additives, no enzymes ClarificationExtraction Raw Material Refining Concen- tration Blending Pasteuri- zation Packa- ging

1) Based on analysis from n>10 batches in 2006 *AIJN data valid for Fruit Up® Premium: Point Of Difference of Fruit Up Premium vs. other low GI sweeteners Fruit Up ® Premium provides the best balanced sugar spectrum 1) of all Low GI sweeteners Content in g/kg at 70.5°Bx Fruit Up Premium Deionized Apple* Deionized Grape* Fructose 190– Glucose Saccharose Traces- Sorbitol Sugar Spectrum GI

9 Fruit Up® Premium: Point Of Difference of Fruit Up Premium vs. other low GI sweeteners 1.Fruit Up Premium is a natural sweetener coming 100% from fruits 2.Fruit Up Premium has a well-balanced sugar spectrum with a mix of several carbohydrates for sudden energy release and long lasting energy supply (=sustainable energy) 3.Lowest GI of 34* of all natural sweeteners *Scientifically approved through a study conducted by the Oxford-Brookes University in Oxford, UK - Institute for Biological and Molecular Sciences, in 2006

10 What is GI?

11 Glycaemic index The glycaemic index (GI) is a method of ranking foods on a scale according to the extent to which foods raise blood glucose levels after ingestion Carbohydrate foods that break down quickly during digestion have the highest GI values - their blood glucose response is fast and high Carbohydrates which break down slowly, releasing glucose gradually into the bloodstream, have low GI factors

12 Classification Low GI 55 or less Medium GI inclusive High GI 70 or more

13 Low- and high-GI foods (values) Low-GI foods (<55) All-Bran (42) Rye bread (41) Spaghetti (41) Baked beans (48) Apple (38) Carrots (49) Skimmed milk (32) Peanuts (14) High-GI foods (>70) Cornflakes (84) Rice Krispies (82) Bagel (72) White rice (87) Broad beans (79) French fries (75) Parsnip (97) Prof Henry, Oxford Brookes

14 GI of different carbohydrates

simplified chart 15 Effect of pure glucose hunger! Time [min] Blood sugar [mg/dl] Glucose

16 Smooth blood glucose progression Long lasting effect No „peak“ in blood glucose

17 The Role of GI on Health & Wellbeing Diabetes Cardiovascular disease Obesity Prof Henry, Oxford Brookes – more info available

18 Claims

19 Fruit Up® Premium: Declaration and Promotional On-Pack Claims Sweetened with 100% from fruits With sweetness from fruit Low GI Sweetened with fruit extracts No crystal sugar added Fruit sweetened Fruit Up ® Premium allows the following declarations in the ingredient list: “Fruit extracts” “Sugars from Fruits” “Sweetness from Fruits” Fruit Up® Premium allows the following promotional On-Pack Claims: ‘Sustainable Energy’

20 One Market Example

21 Current Market Example with Fruit Up® Premium: “Weight Management Support” Portugal Luso, Forma 7 kcal/100 ml Fruit Up Premium, and soluble Fibres Approved through the Portuguese Association of nutritionists: 2 bottles a day support weight management Fruit Up® developed by WILD Valencia, Spain; Market Leadership in Near Water & Tasteful Water in Portugal

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23 Opportunities to use Fruit Up® Premium Near Waters Energy Drinks Juice Drinks – also lifts ‘fruitiness’ Confectionery Yoghurts Ice Cream Baked goods

24 THANKS Peter Naylor Rudolf Wild Ltd, 900 Capability Green, Luton LU1 3LU