PREPARATION OF A CORPORATE PLAN FOR AN ORGANIZATION

Facilitated by By Mr. T.M.Jayasekera, BSc., Eng., MBA, FIE, FCIWEM, FIM,MICE, MSLIM, MSLITAD MANAGEMENT CONSULTANT

Professor W.M.Jayaratne Supported by By Professor W.M.Jayaratne and Dr. Sarath Kodituwakku

PURPOSE The main purpose of this exercise is to prepare a Strategic Corporate Plan for a Business

MENU 1. Introduction- About facilitators and Rules of the Game Strategic Planning Methodology Adopted & the Model Used   Where are we? -Our Business definition/Major Issues Business Philosophy - Core Values Direction - Vision and Mission   Focus – Key Results Areas   Aims-Goals   Environment-SWOT Analysis& Critical Success Factors Strategies for the organization- Corporate, Business and Functional   Our Action Plans Our Policies and Procedures Monitoring and Evaluating mechanism

INTRODUCTION About facilitators

We are a team of consultants having the right knowledge, skills and the attitude to provide Strategic Management services to our clientele

The Capability of the our faculty (based on J B Barneys framework-2002) Our Core capability is based on following competencies Valuable Rare Difficult to imitate Without substitutes That is why we have a sustainable Competitive advantage

JB Barney’s framework Is a Resource -------- Valuable? Rare? Difficult to imitate? Without substitutes? Competitive implications No - Competitive disadvantage Yes Competitive Parity Temporary Competitive Advantage Competitive Advantage Sustainable Competitive Advantage

Why are we valuable “Value” is the difference between what is paid or incurred in costs and what is received in benefits from the performance of the product or service obtained from involvement in the organization -Hubbard (2003) Customer Value =Perceived Benefits Cost

Why are we valuable We create more “Value” to our customers by making our service more and more attractive through superior design, functionality, quality and the like, so that the customers place a greater value on it and are consequently willing to pay a high price ( Hill and Jones -2001)

This is how we have added value Augmented product On time Delivery Actual Product Tested Approach Style & Brand Facilitation Modern & Innovative Features After sales Service Consultancy Handle with Care Packaging Faculty Quality Core product Dissemination of Knowledge

Why are we valuable Our Distinctive Competencies are based on five principle beliefs We believe in Theory and Practice We believe in Innovation and continuous Improvement We believe in Customer Responsiveness We believe in Superiority achieved through synergy We believe in Deming’s 9 characteristics of Quality, VIZ. Performance Features Conformance Reliability Durability Serviceability Responsiveness Aesthetics Reputation

Why are we rare to find Because we have experience in facilitating large no of Corporate Plans during the last 20 Years in (as indicated in the next slide) for; Private Sector – For Profit Organizations Public Sector – Non Profit Organizations Finance and Banking Sector – For Profit Organizations NGO Sector – Not for Profit Organizations and Clubs and Associations Sector – Not for Profit “ Common Weal” Organizations and We are knowledge seekers, gatherers and Transferers who continuously update and transfer knowledge to others as a service to the society

This shows our experience in Corporate Planning Private Sector Private Sector-22 Public Sector Public Sector -8 NGOs 4 Others 5 (a)Chilaw Plantations Ltd (g) Hayleys Engineering Co. Ltd. (m)Akbar Bros. (s) Hameedias Group v)Ceylon Electricity Board (ab) Industrial Development Board of Sri Lanka (af)Plenty Canada (aj)Board of Control of Cricket of Sri Lanka (b) Sri Lanka Pharmaceuticals Corporation (h) Hayleys Group (n) Built Mart Group (t) Sun City property Developments (w) Associated news papers of Ceylon Ltd (ac) Multi purpose Coop Societies of Sri Lanka (ag) CARE International ak)Sri Lanka Business Development Centre (c)Sri Lanka Pharmaceuticals Manufacturing Corporation (i) Industrial Gases (Pvt.) Ltd (o)Peoples Venture Investment Co. (PVIC) (u) Lallan Rubbers Ltd (x)Department of National Planning Finance and Banking Sector -2 (ah)Sri Prabhoda (gte) Ltd (al) Sri Lanka Garment Buying Offices Association (d) Haytex Ltd. (j) B and A Textiles Ltd. (p)Cooperative Insurance Ltd (v)Seico Gases (Pvt) Ltd. (y)ITN of Sri Lanka (ad)Housing and Development Finance Corporation (HDFC) ai)Nivahana-NGO of Central Provincial Council am) Uva agricultural and marketing Initiative of UVA provincial Ministry (e) Hayleys Interlinings Ltd. (k)Hemas Garments Ltd. (q)Puttlam Salt Ltd z)Telecommunications Regulatory Commission (ae) Kandurata Development Bank (an)Small and medium Scale Enterprise Development Project (f) Hayleys Apparels Ltd. (l)Malwatte Valley Plantations Ltd. (r)Silva Mills Group ((aa) Ministry of Local Govt and Provincial Councils (af)Senkadagala Finance Co. Ltd.

More about our capability We are a team of facilitators, trainers, lecturers and practitioners as well

Our experience in Training and Development Manufacturing and services sector Manufacturing and services sector and Groups-30 Groups and Banking sector -16 Banking sector -11 Plantations sector -6 Garments sector -8 Akbar Brothers Ltd DI Leather Products Ltd Nestle Lanka Ltd Southern Oxygen Ltd Hemas Group Peoples Bank Bogawanthalawa Plantation Co Ltd Growth Lanka Ltd Associated Cables Ltd Duro Pipe Industries Ltd Orient Lanka Ltd Techwaters (Pvt) Ltd Metroof Group Sampath Bank Elpitiya Plantations Ltd Hemas Garments Ltd. Baur and Company Ltd Eric Rajapaksa ltd. Richard Pieris Ltd United Motors Lanka Ltd Banking Sector -11 Senkadagala Finance Co Ltd Kegalle Plantations Ltd Lanka Garments Ltd Carsons Ltd General Sales Co Ltd. SA Silva and Company Ltd. Zellers Confectionaries (Pvt) Ltd. Bank of Ceylon Seylan Bank Malwatte Valley Plantation Co Ltd MV Knit wear Ltd. CPC Lanka Ltd. Lanka Ceramics Ltd Sathosa Motors Ltd DSI Group Central Bank Vanik ltd Alexandra Industries Ltd Sri Lanka Garment Buying Offices Association Debug Computers Ltd Lanka Confectioneries (Pvt) Ltd. Shell Gas Lanka Ltd Edna Group Commercial Bank of Sri Lanka Pan Asia Bank 103 Estates of privatized plantation Companies Texwood International Delmege Forsyth Ltd Lanka Wall tiles Ltd Sinwa Ltd Hayleys Ltd Hatton National Bank National Enterprise Bank CKT Industries of Hirdaramani Group Hameedias Garments

Our experience in Training and Development Business Schools and other schools -6 NGO Sector Public and Local Govt. sector-6 Ministries Universities and Institutes -12 Chambers& Institutes Programmes,projects and Others London Business School Agromart Foundation Colombo Municipal Council Ministry of Defense  North Central University College University of Peradeniya –Agricultural faculty Ceylon Chamber of Commerce CCC-SIDA Export Development Programme Oxford College of Business Berendina Foundation Department of Agriculture Ministry of irrigation and Water Management Rajarata University University of Sri Jayawardenapura National chamber of Commerce Ministry of Science and Technology - ADB funded Project Phoenix Business College Nivahana Organization Department of National Planning Ministry of Local Govt and Provincial Councils Sri Lanka Institute of Development Administration Kotalawala Defence Academy National Chamber of Exporters MOF- ADB Financial Management Training Project. Sri Lanka Business Development Centre Sarvodaya Community Development Project Industrial Development Board – Sri Lanka Ministry of Mahaweli Development University of Colombo Sri Lanka Foundation Institute aInstitute of Chartered Secretaries – Sri Lanka Skills Development Project- ADB Visaka Vidyalaya Sri Prabhoda Organization Irrigation dept Ministry of Samurdhi University of Moratuwa Institute of Personnel Management – Sri lanka Institute of Management - Sri Lanka Galadari Hotel ICBT CARE Sri Lanka Railways National Intelligence Bureau University of Peradeniya Institution of Engineers - Sri Lanka Institute of Personal Secretaries- Sri Lanka Sunday Times Business Club

Why are we difficult to be imitated Because we are a team of consultants Having wide knowledge in the area of strategic Management Have experience in practice of Corporate planning Have updated knowledge in this ever developing area Have international exposure and Have ability to create synergy in today’s knowledge society and We use most up to date and validated methodologies developed and practiced in the developed world

Why are we without substitutes Because Our knowledge and experience is unmatched, Our approach is new and robust Our customers are delighted And above all We are “distancing” ourselves from the competition day after day

ABOUT CORPORATE PLANNING

Corporate Planning – what is it all about It is not planning for the whole company, It is planning for the Company as a whole John F Argenti

Corporate Planning – Definition It is the process by which the guiding members of the organization envision its future and develop the necessary procedures and operations to achieve that future Leonard Good stein, Timothy Nolan and J William Pfeifer

METHODOLOGY AND MODEL USED

THE PROCESS WE HOPE TO FOLLOW WHERE ARE WE? 1 HOW COULD WE ENSURE ARRIVAL? WHERE DO WE WANT TO BE? 5 2 THE FIVE STEP PROCESS 3 HOW COULD WE GET THERE? WHICH WAY IS THE BEST? 4 WHICH WAY IS THE BEST? DETAILED STEPS BASED ON JOHNSON AND SCHOLES PROCESS OF STRATEGIC MANAGEMENT

STRATEGY IMPLEMENTATION Expectations and Purposes The internal Environment Resources,and Competencies Strengths and weaknesses The External environment Opportunities and Threats     STRATEGIC ANALYSIS ( Generation of of Strategic Options Organizational structure STRATEGIC CHOICE STRATEGY IMPLEMENTATION Strategy Evaluation People, Culture and Systems Strategy selection Resource Planning Monitoring and Control of strategy DETAILED STEPS BASED ON JOHNSON AND SCHOLES PROCESS OF STRATEGIC MANAGEMENT

Model followed – Developed by Certo and Peter Planning to Plan Establishing organizational position and direction SWOT Analysis Gap analysis Analysis of External Environmental Analysis of Internal Organization Strategy Formulation and Action Planning Strategy Implementation decisions Setting up Strategic Controls Feed Back

END THANK YOU VERY MUCH