1 The Big Five Advertisers Movies Television Satellite Cable Public Primary Markets: TV Theaters Complementary Markets: Theme Parks Toys Video-Games Merchandising.

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Presentation transcript:

1 The Big Five Advertisers Movies Television Satellite Cable Public Primary Markets: TV Theaters Complementary Markets: Theme Parks Toys Video-Games Merchandising Music Publishing Ancillary Markets: Home Video/DVD Syndication Foreign Markets

2 Four Companies … …Dominate the international advertising market WPP Interpublic Omnicom Publicis

3 Gross Revenues: $242M –$129.8M –$13M $112.2M $12.2M –$10M –$67M

4 Economies of Scale Reduce Risk Two Other Business Strategies

5 Reduce Risk… Efficiency Formula Branding

6 Economies of Scale A “Hits” Based Business Model

7 The Metro Newspaper…