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 Focus must be global, not local centric What does it Mean to be a “Global Company”? » > 50% of revenue are from international than domestic sales » Business focus must be global, not local centric » A more collaborative approach independent from headquarters (HQ)

 Focus must be global, not local centric

What are key success factors of the global enterprise?

ตามล่า หา Key

ษ Key#1

Production

Relocation Sensitivity Location-Specific Advantages

Relocation Sensitivity Quality Standards Remotely Bulk to value ratio How quickly Product obsolete

Relocation Sensitivity Quality Standards Remotely

bulk to value ratio Relocation Sensitivity

How quickly Product obsolete Relocation Sensitivity

Location-Specific Advantages Labor Intensity Skill Requirements Natural-Resources intensity

Nike factory

Location-Specific Advantages Labor Intensity Skill Requirements Natural-Resources intensity

ษ Key#1Production factor

ษ Relocation Sensitivity Location-specific advantages

ษ Key#2

Organization Internal Management Unionization

Internal Management LeadershipEmpowermentStrategy Human Resources Unionization Focus must be global, not local. Teamwork Strategically partnering to cover weakness

Leadership Leadership = Influencing People (Robbins and Coulter 2005) Learning from CEO, ผศ. ดร. สาโรจน์ โอ พิทักษ์ชีวิน Internal Management 5 principles of leadership 1.Challenge the process 2.Show enthusiasm 3.Help others to act 4.Set the example 5.Celebrate achievement

Influencing People (Robbins and Coulter 2005) John Francis Welch Jr. General Electric CEO Internal Management Leadership You manage things, you lead people เกรช ฮูปเปอร์ ; พลเรือ เอกหญิงคนแรกแห่งราช นาวีสหรัฐ Leadership is about building camaraderie and trust เจมมี่ ไดมอน ; ซีอีโอ ของแบ็งค์วัน Howard D. Putnam Author, Former CEO of Southwest Airlines

Empowerment Internal Management More Empowerment : Manage Less Empowering Workers : Building Confidence Empowerment = Self-managing + Self-leading You want to motive workers? Just empower them and you will see What motivation and ownership means. (Peter C. Flaming, Prudential Insurance ) You want to motive workers? Just empower them and you will see What motivation and ownership means. (Peter C. Flaming, Prudential Insurance ) Real power comes from giving it up to others who are in a better position to do things than you are. (Ralph Stayer, Johnsonville Food CEO)

Empowerment Internal Management Meg Whitman eBay CEO Meg Whitman eBay CEO John W. Nordstrom eBay is the world's online marketplace™

Strategy Internal Management What strategy is? The pattern of decision in a company that determines and reveals its objectives, purposes, or goals, produces the principle policies and plans for achieving those goals. Nicolai J. Foss, Resources firms and strategies.

Strategy Internal Management

Human Resources Internal Management 1. Fervently held ideology 2. Indoctrination 3. Tightness 4. Elitism (Jim Collins & Jerry I. Porras, Built to Last.) Employees are ‘cast member’ Customers are ‘guests’……etc. Walt Disney

Unionization

Focus must be global,not local. Unionization Companies Vision “To bring happiness to millions” and to celebrate, Nurture, and promulgate ‘whole some American values’ Worldwide reliability of service To elevate the Japanese culture and nation status “To bring happiness to millions” and to celebrate, Nurture, and promulgate ‘whole some American values’ Worldwide reliability of service To elevate the Japanese culture and nation status

Teamwork Unionization Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. (Andrew Carnegie)

ษ Key#2Organizational factor

ษ Internal management Unionization

ษ Key#3

Regulatory - Government Supports - Joint Ventures

Government Supports Impose Tariffs Set quotas for Import-Export Specify local production Ban foreign investment directly

Joint Ventures Cost leadership (Assets & resource increasing) Improve negotiable Skill Acknowledge contribution

ษ Key#3Regulatory factor

ษ Host countries' regulations Investing in regulatory Host legal infrastructures

ษ Summary Key Success Factors of the “Global Enterprise” Key#1Production factor Key#2Organizational factor Key#3Regulatory factor

The Strength of Globalization (SWOT)

Q & A