1 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D The Carter Malone Group, LLC Controlling How the Cookie Crumbles The Cookies are Baked… How Do you Move them off the Shelf? Presented by Deidre Malone The Carter Malone Group

2 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles How are you going to market your new business?

3 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Tactics Public Relations Marketing Advertising Social Media

4 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Public Relations – Professional and Social Networks –Opening Business News Release –Media Placements

5 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Marketing (Grassroots) – Blast –Flyers/Postcards –Blog –Website

6 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Advertising –Radio –TV –Print –Internet

7 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Social Media –Facebook –Twitter –Instagram –Pinterest

8 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles How do you know which tactic worked? You survey and ask.