Scalable Data Pipelines Azure Data Factory and Data Flows Ted Malone – Solution Architect – Microsoft @tedmalone

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About me Microsoft Solution Architect – Data and AI, Customer Success Unit AI, Machine Learning, Big Data, Advanced Analytics, Data Warehousing, etc. Long-time SQL Server geek (1st version installed on OS/2 1.1) Previous Visual Studio Team System MVP http://aka.ms/tedmalone http://blog.sqltrainer.com

        Azure Data Factory

The world is changing Let’s start by talking about how the world is changing We all aspire to create disruption that constructs new realities for customers and builds a distinct advantage for our organizations. In order to make that leap, we have to look across trends and decide: which variables and trends we need to care about which ones will prevail which ones we invest in

The 1st is the astronomical explosion of data Data will grow to 44 ZB in 2020 Today, 80% of organizations adopt cloud-first strategies AI investment increased by 300% in 2017 We’ve identified 3 major trends we believe will heavily shape and shoulder disruption in the future The 1st is the astronomical explosion of data By 2020, data will reach 44ZB, quadruple what it is today The 2nd trend is cloud adoption 4 out of every 5 companies invest in public cloud technologies The 3rd major trend is artificial intelligence AI gives life to all that data we’re creating This year alone, investment in AI has increased 300%

Organizations that harness data, cloud, and AI outperform <click>

There are barriers to getting value from data Data silos Incongruent data types Complexity of solutions Multi cloud environment Rising costs Through a Keystone research study we learned companies in the top quartile for “investing in their data platform” vastly outperformed companies in the bottom quartile With double the operating margin, they are crushing the competition Investments ALONE don’t make you money and they don’t give you a competitive edge. Investments enable innovation. This leads us to our second point that…. Data integration Support for diverse data models Unlimited scale Fully-managed infrastructure Lower TCO On-premises, in the cloud or hybrid

Derive real value from your data Data silos Incongruent data types Performance constraints Complexity of solutions Rising costs One hub for all data Support for diverse types of data Unlimited data scale Familiar tools and ecosystem Lower TCO Through a Keystone research study we learned companies in the top quartile for “investing in their data platform” vastly outperformed companies in the bottom quartile With double the operating margin, they are crushing the competition Investments ALONE don’t make you money and they don’t give you a competitive edge. Investments enable innovation. This leads us to our second point that…. On-premises, hybrid, Azure

Organizations that harness data, cloud, and AI outperform Nearly double operating margin $100M in additional operating income Through a Keystone research study we learned companies in the top quartile for “investing in their data platform” vastly outperformed companies in the bottom quartile With double the operating margin, they are crushing the competition Investments ALONE don’t make you money and they don’t give you a competitive edge. Investments enable innovation. This leads us to our second point that….

A fully-managed data integration service in the cloud Azure data factory A fully-managed data integration service in the cloud PRODUCTIVE HYBRID SCALABLE TRUSTED Drag & Drop UI Codeless Data Movement Orchestrate where your data lives Lift SSIS packages to Azure Serverless scalability with no infrastructure to manage Certified compliant Data Movement

Azure data factory Modernize your enterprise data warehouse at scale Integrate via Azure Data Factory Social LOB Graph IoT Image CRM Cloud VNet On-premise INGEST STORE PREP & TRANSFORM MODEL & SERVE Azure Analysis Services Data orchestration, scheduling and monitoring Azure Data Lake Azure Storage Data Transformations Machine Learning Azure SQL DW, HDInsight, Data Lakes Apps and Insights

Orchestrate with Azure Data Factory Modernize your enterprise data warehouse at scale Orchestrate with Azure Data Factory INGEST STORE PREP & TRAIN MODEL & SERVE On-premises data Oracle, SQL, Teradata, fileshares, SAP Azure Databricks Cloud data Azure, AWS, GCP Azure Data Factory Azure Blob Storage Polybas e Azure SQL Data Warehouse Azure Analysis Services Power BI SaaS data Salesforce, Workday, Dynamics Microsoft Azure also supports other Big Data services like Azure HDInsight, Azure SQL Database and Azure Data Lake to allow customers to tailor the above architecture to meet their unique needs.

SSIS Integration Runtime Lift your SQL Server Integration Services (SSIS) packages to Azure Azure Data Factory SSIS Integration Runtime Cloud data sources SSIS Cloud ETL SQL DB Managed Instance Cloud On-premises VNET Microsoft SQL Server Integration Services On-Premise data sources SQL Server

Hybrid and Multi-Cloud Data Integration Azure Data Factory PaaS Data Integration DATA DRIVEN APPLICATIONS Author, orchestrate and monitor with Azure Data Factory DATA SCIENCE AND MACHINE LEARNING MODELS On-Prem SaaS Apps Public Cloud ANALYTICAL DASHBOARDS USING POWER BI

Access all your data 65+ connectors & growing Azure IR available in 20 regions Hybrid connectivity using self-hosted IR: on-prem & VNet Azure Database File Storage NoSQL Services and Apps Generic Azure Blob Storage Amazon Redshift SQL Server Amazon S3 Couchbase Dynamics 365 Salesforce HTTP Azure Data Lake Store Oracle MySQL File System Cassandra Dynamics CRM Salesforce Service Cloud OData Azure SQL DB Netezza PostgreSQL FTP MongoDB SAP C4C ServiceNow ODBC Azure SQL DW SAP BW SAP HANA SFTP Oracle CRM Hubspot Azure Cosmos DB Google BigQuery Informix HDFS Oracle Service Cloud Marketo Azure DB for MySQL Sybase DB2 SAP ECC Oracle Responsys Azure DB for PostgreSQL Greenplum MariaDB Zendesk Oracle Eloqua Azure Search Microsoft Access Drill Zoho CRM Salesforce ExactTarget Azure Table Storage Hive Phoenix Amazon Marketplace Atlassian Jira Azure File Storage Hbase Presto Megento Concur Impala Spark PayPal QuickBooks Online Vertica Shopify Xero GE Historian Square Web table * Supported file formats: CSV, AVRO, ORC, Parquet, JSON

Control Flow Introduced in Azure Data Factory Coordinate pipeline activities into finite execution steps to enable looping, conditionals and chaining while separating data transformations into individual data flows My Pipeline 1 For Each… My Pipeline 2 Trigger Event Wall Clock On Demand Success, params Success, params Activity 3 Activity 1 Activity 2 Activity 1 Activity 4 Activity 2 Error, params “On Error” Activity 1 … …

Azure Data Factory Updated Flexible Application Model 2/13/2020 1:38 AM Azure Data Factory Updated Flexible Application Model Triggers Trigger Runs Pipeline Pipeline Runs Linked Service Data Movement Activity Integration Runtime Activity Data Transformation Dispatch Dataset Activity Activity Runs A data factory can have one or more pipelines. A pipeline is a logical grouping of activities that together perform a task. The activities in a pipeline define actions to perform on your data. For example, you might use a copy activity to copy data from an on-premises SQL Server to Azure Blob storage. Then, you might use a Hive activity that runs a Hive script on an Azure HDInsight cluster to process data from Blob storage to produce output data. Finally, you might use a second copy activity to copy the output data to Azure SQL Data Warehouse, on top of which business intelligence (BI) reporting solutions are built. A dataset is a named view of data that references the data and the structure of the data you want to use in your activities as inputs and outputs. Datasets identify data within different data stores, such as tables, files, folders, and documents. For example, an Azure Blob dataset specifies the blob container and folder in Blob storage from which the activity should read the data. Before you create a dataset, you must create a linked service to link your data store to the data factory. Linked services are much like connection strings, which define the connection information needed for Data Factory to connect to external resources. Think of it this way; the dataset represents the structure of the data within the linked data stores, and the linked service defines the connection to the data source. For example, an Azure Storage linked service links a storage account to the data factory. An Azure Blob dataset represents the blob container and the folder within that Azure storage account that contains the input blobs to be processed. © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

ADF: Cloud-First Data Integration Objectives Consume hybrid disparate data On-prem + Cloud Grow ADF ecosystem of structured, un-structured, semi-structured data connectors Calculate and format data for analytics Transform, aggregate, join, normalize Separate data flow (transformation) from control flow (orchestration) Address large-scale Big Data requirements Scale-up or Scale-out data movement and transformation Support multiple processing engines Operationalize Support flexible scheduling and triggering mechanism for broad range of use cases Manage & monitor multiple pipelines (via Azure Monitor & OMS) Support secure VNET environments Lift and Shift SSIS to the Cloud Execute SSIS packages in ADF Integration Runtime

ADF: Cloud-First Data Integration Scenarios 2/13/2020 1:38 AM Lift and Shift to the Cloud Migrate on-prem DW to Azure Lift and shift existing on-prem SSIS packages to cloud No changes needed to migrate SSIS packages to Cloud service DW Modernization Modernizing DW arch to reduce cost & scale to needs of big data (volume, variety, etc) Flexible wall-clock and triggered event scheduling Incremental Data Load Build Data-Driven, Intelligent SaaS Application C#, Python, PowerShell, ARM support Big Data Analytics Customer profiling, Product recommendations, Sentiment Analysis, Churn Analysis, Customized offers, customer usage tracking, customized marketing On-demand Spark cluster support Load your Data Lake Separate control-flow to orchestrate complex patterns with branching, looping, conditional processing © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Azure Data Factory Mapping Data Flows        

What are Mapping Data Flows? 2/13/2020 1:38 AM What are Mapping Data Flows? Data Flow is a new feature of Azure Data Factory that allows you to build data transformations in a visual user interface Transform at scale, in the cloud Code-free pipelines​ do NOT require understanding of Spark / Scala / Python / Java​ Serverless scale-out transformation execution engine​ Resilient data transformation Flows​ built for big data scenarios with unstructured data requirements​ Operationalized with Data Factory scheduling, control flow and monitoring​ © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Code-free Data Transformation At Scale Does not require understanding of Spark, big data execution engines, clusters, Scala, Python, etc Focus on building business logic and data transformation Data cleansing Aggregation Data conversions Data prep Data exploration … not …

Modern Data Warehouse Pattern Today Data Loading Azure Data Factory Databases Ingest storage Data processing Serving storage Applications Azure Storage/ Data Lake Store Azure Databricks Load processed data into tables optimized for analytics Azure SQL DW r Load flat files into data lake on a schedule Read data from files using DBFS Logs, files, and media (unstructured) Orchestration Clean and join with stored data Dashboards Azure Data Factory Business/custom apps (structured) Extract and transform relational data Load to SQL DW

Modern Data Warehouse Pattern with Mapping Data Flows Data Loading Azure Data Factory Databases Ingest storage Serving storage Data Flow Data Transformation Applications Azure Storage/ Data Lake Store Extract and transform relational data Load processed data into tables optimized for analytics Azure Data Factory Azure SQL DW r Load files into data lake on a schedule Logs, files, and media (unstructured) Azure Databricks Clean and join disparate data Dashboards Scheduled & orchestrated by ADF Business/custom apps (structured)

Pipeline execution of a Data Flow Activity Design code-free ETL workflows Copy data from on- prem, other clouds and Azure Stage data for transformation Build visual data transformations Schedule triggers for your pipeline execution Monitor processes and configure alerts All within ADF

Mapping Data Flow common scenarios  

Slowly Changing Dimension Scenario Common DW pattern to manage changing attributes to dimension members Graphically build code-free SCD ETL pattern to load your data warehouse Connect directly to Azure SQL DB and Azure SQL DW Use Lookup, Surrogate Key, Derived Column and Select transforms

Data De-Duplication Use this pattern to eliminate common rows from your data You pick a heuristic to use during duplicate matching You can tag rows and/or remove duplicate rows Use exact matching and/or fuzzy matching Available as pipeline template Dedupe Pipeline

Load Fact Table in DW Scenario Classic ETL pattern is easy to build in ADF’s code-free Data Flow visual data transformation environment Add Aggregate transforms to produce calculations that you store in your analytical database schema Use Join transform to combine data from multiple data sources and data streams inside your data flow Land your data in your Lake folders or direct to Azure SQL DW

Fuzzy Lookups Sometime when performing inline lookups, you don’t have exact matches when looking for references Fuzzy Lookups with Soundex helps find matches based on phonetic algorithms Very useful in data lake scenarios where joins and lookups are against data that is not normalized or cleaned

Data Lake Data Science Scenario ADF supports building visual data transformations against your data directly in Data Lake locations (i.e. Azure Blob Store, Azure Data Lake Store) Built-in handling of schema drift for frequent changes in data lake file formats, columns, and data types Perform data exploration and data profiling across your data lake in ADF Data Flow with interactive debug data preview and quick actions

Resources Tutorial Videos: http://aka.ms/dataflowvideos Patterns: http://aka.ms/dataflowpatterns Documentation: https://docs.microsoft.com/en-us/azure/data- factory/concepts-data-flow-overview Expression Language: http://aka.ms/dataflowexpressions Data Flow Performance guide: https://aka.ms/dfperf Combined Links: https://aka.ms/dflinks

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