PROFILING OF NON-CYCLISTS Sofie Walschap 2/6/17

Focus groups in 4 secondary schools – age 12 – 18 Total number of pupils: XXX Total number of cyclists: 5 Social-economic level -> Unterstanding why they don’t cycle in order to make an action plan

Conclusions: They cycle on Carfree day, and after school (park, shop) They use public transport because it is easy and the meet with friends Infrastructure is not an issue the think of, probably because they don’t know about cycling and the existing infrastructure They would like to be rewarded

LET’S BE CREATIVE! How to motivate teachers to create actions to make them cycle How to reward pupils for cycling How to improve social interaction (PT <-> cycling) How to promote buddy-cycling THANK YOU!