The Information Society

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Presentation transcript:

The Information Society Companies as drivers of change Competition and strategy ICT and Strategy ICT acceptance Competitive advantage Transaction costs, value chain The New Capitalism

Drivers of change

Explaining companies Theory of the firm Transaction cost economics Value chain

Theory of the firm (Ronald Coase, 1937) Why do firms exist Why not the market (companies of 1) Why not planning (one big company)

Transaction costs economics (Williamson) Bounded rationality Opportunism Asset specificity (Information asymmetry)

Bounded rationality (Simon, 1957) The capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world – or even for a reasonable approximation to such objective rationality

The size of the company Vertical integration Horizontal integration Economies of scale Economies of scope Fixed costs Variable costs Transaction costs

Market or hierarchy Government Division structure (General Motors) Profit centres Wikipedia, Linux Information

Value chain (Porter 1985)

Value chain Does ICT (the Internet) effect the size of the company?

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