Book Launch Event Report Dialogue Space, Beijing, China Dior “Le Premier Siècle de René Gruau ” Book Launch Event Report Dialogue Space, Beijing, China 2011-10-25 《勒内•格鲁瓦的第一个世纪》中文版 在中国首次发行 1

Event Date 25th October, 2011 (Tuesday) Event Location Dialogue Space, Beijing Event Time 8:00 - 9:00 Onsite Venue Shooting 11:00 Press Arrive and Cocktail 11:00 – 12:00 Book Signature by Mrs. Nissen and Mr.Vincent Leret 12:30 – 14:00 Guest Lunch 14:30 – 16:30 Press Special Interview with Mrs. Nissen and Mr.Vincent Leret Total Attendance Press presentation: 26 persons from 22 media from Beijing, Shanghai and Hong Kong Publication House : 9 persons Dior Staff: 5 persons Total: 41 persons

Dior “Le Premier Siècle de René Gruau ” Book Launch Guest List Press: Beijing: VOGUE, Bazaar, Bazaar Art, L'Officiel, L'Officiel Art, Cosmopolitan, ILook, Madam Figaro, Fashion Weekly, Hot Spot, BQ, Psychologies, ShineWork Media CCTV 6, BJ TV Fashion Circle Shanghai : ELLE, Numero, Noblesse, Grazia, The Bund, Modern Weekly, Chanel Young TV Hong Kong: Deep Moda Guest invited by Buclas: Weipeng Liu, Fei Li, Zizai Guan, Lei Gao, Xi Wang Paris Guest: Ms. Nissen Sylvie, Mr. Yann De Saint Sulpice, Mr. Vincent Leret, Ms. Wenxin Zhou

Dior “Le Premier Siècle de René Gruau ” Book Launch Outdoor View

Dior “Le Premier Siècle de René Gruau ” Book Launch Signature Table

Dior “Le Premier Siècle de René Gruau ” Book Launch Exhibition

Dior “Le Premier Siècle de René Gruau ” Book Launch Exhibition

Dior “Le Premier Siècle de René Gruau ” Book Launch Guest Visiting and Book Signature

Table Set up for Luncheon Dior “Le Premier Siècle de René Gruau ” Book Launch Table Set up for Luncheon

Dior “Le Premier Siècle de René Gruau ” Book Launch Guests at the Luncheon

Dior “Le Premier Siècle de René Gruau ” Book Launch Special Interview

Website & Blog Clippings ( YTD: October 27th, 2011 ) Item Page number Website 4 Micro-Blogger 10

Editor In Chief Sha Xiao Li from Bazaar Miss Dior, Diorama, Diorissimo 1961 Ce dessin représente trois dominos (costume du carnaval de Venise) pour décrire les trois premiers parfums Dior. Gruau rend ainsi hommage aux grands bals mondains auxquels Christian Dior participe en s’habillant lui aussi en domino Diorissimo 1956 Encre et feutre noir, gouache, aquarelle et crayon Premier dessin publicitaire pour Diorissimo, cette élégante jeune femme fut initialement proposée nue à Christian Dior. Bien que séduit par l’audace du dessinateur, Dior demanda finalement à Gruau de l’habiller d’un fourreau noir…

Dior “Le Premier Siècle de René Gruau ” Book Launch Mirco- Blog Clippings Publisher Zhang Xiaodong Madame Figaro This beautiful works comes from the exclusive fashion illustration for Madame Figarro at Rene Gruau’s senectitude.

Dior “Le Premier Siècle de René Gruau ” Book Launch Mirco- Blog Clippings Fashion Editor Jin Jing from ELLE The “Le Premier Siècle de René Gruau ” Book Chinese version will be Launched soon. A lots famous illustrations were drew by Mr.Rene Gruau. Go to buy it!

Fashion Editor Chen Meng Han from Harper’s Bazaar Gruau Rene the first century

Fashion Editor Ji Jing Wei from Grazia The “Le Premier Siècle de René Gruau ” Book Chinese version will be Launched soon. A lots famous illustrations were drew by Mr.Rene Gruau Like these illustrations and the drawing, I was attracted by them!

Editor in Chief Xu Ning from from Bazaar Art I attended an exhibition on a shining day. Rene Gruau For Christian Dior

PR Agency & Socialite What kind of the elegance? Is it Couture? Perfume or Art?

As the most influencer in the 20’s, Mr. Rene Gruau created the best performance on advertising pictures. Mr.Rene Gruau is also the best friend of Mr. Christian Dior. He was inspired by the “New Look”, he created very vivid figures of women.

1980 Femme a La rose – Rene Gruau Very abstract but we smell the rose recognized

Others Rene Grua, the man with Dior Perfume.