TAKE BACK THE NEWs Global News with a Community Touch Lite Chen, Wenjia Chen, Jessie Hoole, Yitian Huang 1 1
AGENDA Agenda Analysis Solution Logistics Threats and Opportunities Implementation TimeLine Financials Closing Remarks Agenda VILLAGE For $8.99 2 2
Issues Within The Current Market 12/07/2019 Issues Within The Current Market Increasingly Dependence on Technology Paperless Society Declining Newspaper Industry Socioeconomic Instability All News outlets are suddenly being questioned ‘False’ New New Generations Entering Workforce New Ideals and Norms within the workplace A New Workforce Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
THE STREAMLINE SOLUTION 12/07/2019 THE STREAMLINE SOLUTION Built Upon Successful Netflix Model Credible News in ONE place for ONE price $ Current Newspaper Market Streamlined Newspaper App Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
BENEFITS Global News with a Community Touch Credible News Guaranteed 12/07/2019 BENEFITS Global News with a Community Touch Credible News Guaranteed Added Value of a 'One Stop Shop' Targeted Towards Young Business Professionals ONE PRICE Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
Threats & Opportunities 12/07/2019 LOGISTICS Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
COMPETITIVE ASSESSMENT 12/07/2019 COMPETITIVE ASSESSMENT 1. Profitable Ex) New York Times Basic Digital Access: - $5.00/week for Basic Digital Access - $8.00/week for Digital Access Plus - $8.00/week for Home Delivery within Canada Alternative)Village - $14.99/month 2. Uniqueness No Direct Competitors currently available within Apple Stores 3. Potential Expansion Consumer Base (Younger Audience) 4. Paperless Alternative to Traditional Newspapers 5. Economies of Scale Large customer base, will create a direct cost advantage Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
POTENTIAL THREATS TO SUCCESS 12/07/2019 POTENTIAL THREATS TO SUCCESS If our Newspaper App wants to make profit, we need have a large number of users. Competitive Low Costs With the development of electronic technology equipment growing, more and more people are losing their interest in reading newspapers. Will people lose interest in reading? Market Shifting to other Forms of Media How to keep our App stay innovative? Millions of software in apple store, and hundreds of newspapers and magazines’ apps, It is very difficult to stand out from fierce competition. Highly Saturated App Market Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
RISK MITIGATION Competitive Low Costs 12/07/2019 RISK MITIGATION integrate Advertisement into our App: If our Newspaper App wants to make profit, we need have a large number of users (Sell Add Space) Competitive Low Costs Very Long Term Risk Potential of Add-ons to incorporate these trends – Quick News Report, Videos Market Shifting to other Forms of Media Advertising to consumers as necessity within their busy life. Google Analytics, etc. Highly Saturated App Market Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
Threats & Opportunities 12/07/2019 IMPLEMENTATION PLAN Build Relationship Target Newspapers Gain Funding or Investors – Board of Directors Hire Initial Development Team Commence Development LAUNCH APP Short Term Medium Term Long Term Continual Improvement and Updates Gradually Build Network - both Newspaper Partnerships and Customer Base Develop Add-ons in Keeping with Model - Quick News Build Up other Platforms 12-16 months 2-3 Years 4+ Years Research Global Market Company Growth Launch App in U.S. as well as Potentially other Countries Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
PRIMITIVE FINANCIALS – SHORT TERM ESTIMATES 12/07/2019 PRIMITIVE FINANCIALS – SHORT TERM ESTIMATES ACTIVITIES ESTIMATED COSTS TOTAL HIRING DEVELOPMENT TEAM – 5 MEMBERS (3 App Developers & 2 Sales and Advertising Agents) $80,000 YEARLY SALARY $400,000 - PURCHASING SOFTWARE TO BACK DEVELOPMENT $300,000+ - MARKETING AND RESEARCH – GOOGLE ANALYTICS, ETC. MARKETING:$100,000 RESEARCH: $50,000 $150,000 TOTAL COST: $850,000 Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
Will Our App Be Successful? 12/07/2019 Will Our App Be Successful? Ecofriendly Easy To Read Time Saver Economical YES Analysis Solution Logistics Threats & Opportunities TimeLine Financials Closing
“WERE IT LEFT TO ME TO DECIDE WHETHER TO HAVE A GOVERNMENT WITHOUT NEWSPAPERS, OR NEWSPAPERS WITHOUT A GOVERNMENT, I SHOULD CHOOSE THE LATTER” – THOMAS JEFFERSON