Aristotle’s Three Ways to Persuade Logos Ethos Pathos

Who is Aristotle? Aristotle (384-322 BCE) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and ethics to physics, biology, psychology, politics, and rhetoric.

What is rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point of view or to move others to take action.

What is rhetoric? And why bother studying it? “the art of effective expression (speaking & writing) and the persuasive use of language” We study rhetoric because: it helps us to better appreciate appeals to our ethos, pathos, & logos (more on this to come) it helps us to become more effective persuasive speakers and writers

What is logos, ethos, and pathos? Logos = Logic Ethos = Ethics, Image Pathos = Emotions (Passion)

Logos, Ethos, Pathos Using logos, ethos, and pathos will help you to master the art of persuasion. • Through language, you will be able to change the point of view of others! • Through language, you will be able to motivate others to take action!

Logos Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical. Appeal to reason (evokes a rational response) Example: “Alaska’s roads are in a state of disrepair. Without quality roads, our transportation system will falter and hinder our economy. Hence, we must use more state funds to pay for road repairs.”

Logos Examples https://www.youtube.com/watch?v=6OLKamy4ctI

Ethos Ethos is an argument based on character. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. “I am an ethical expert, so believe what I say.” Example: “I am a father, a taxpayer, and have served you as senator for 20 years. I deserve your vote to continue my service. -AK Senator Hollis French

Ethos Example https://www.youtube.com/watch?v=YOnx-_nopnk&index=5&list=PLvPlQWIkFYPSai4zW1oKlYktkBvsjTehz https://www.youtube.com/watch?v=3ujWLyuGysM

Pathos Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings. Example: “Imagine for a moment a tragic collision on 129. A family is killed and many others are injured. The cause is determined to be potholes. We must use more state funds to pay for road improvements.”

Pathos Example https://www.youtube.com/watch?v=3t6bLugtJkQ https://www.youtube.com/watch?v=IO9d2PpP7tQ

Ethos, Pathos, or Logos?

Ethos, Pathos, Logos?

Ethos, Pathos, Logos?

Ethos, Pathos, Logos?

Ethos, Pathos, Logos?

Ethos, Pathos, Logos?

Ethos, Pathos, Logos? https://www.youtube.com/watch?v=bptmb0Ygmus https://www.youtube.com/watch?v=f2ne3QvLtrk https://www.youtube.com/watch?v=AMpZ0TGjbWE https://www.youtube.com/watch?v=po0jY4WvCIc https://www.youtube.com/watch?v=uI75qvOp6yY

Review Logos = logic Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

Review Ethos = Ethics / Image Ethos is an argument based on character. The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical.

Review Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings.