BEER 'S #1 Beer is the largest alcohol beverage category Off-Premise / Chain BEER 'S #1 Beer is the largest alcohol beverage category AND GROWING Beer sales trend (’000) %SHARE $ DOLLARS 49% 35% 16% 46% 37% 17% $37,773,790 ‘15 $36,331,182 ‘16 $37,242,066 ‘17 ‘18 $38,055,611 +1.2% 4-YEAR CAGR MORE SHOPPERS, MORE OFTEN Beer reaches the highest number of consumers and drives the most trips Household Penetration 2018 32.0% 47.8% 44.7% 6.9 5.7 8.3 Trip Frequency 2018 REPEAT BUYERS Beer drives higher repeat buyers than wine & spirits BASKET RINGS Beer delivers a high value basket ring +58% WITHOUT BEER 3$4.86 WITH BEER 5$5.21 62.5 % 53.6 % Source: Beer Marketer’s Insights Beer Industry Update | Source: Nielsen RMS xAOC+Conv+Liquor Source: Nielsen Homescan Premium

LOYAL SHOPPERS Beer shoppers are the most loyal to grocery All 2MM+ Grocery All Convenience/Gas All Drug Stores Liquor Stores All Mass Merch w/ Supers All Club SHARE OF WALLET 54.3 15.1 10.7 3.9 4.8 4.5 BEER BRIEF Beer has higher loyalty across channels than wine & spirits Beer has among the highest $ growth trends in all CPG Beer reaches the highest number of consumers and drives the most trips Beer drives strong basket rings BUYER CONVERSION Beer has higher conversion compared to wine and spirits OUR ASK: MORE MERCHANDISING OPPORTUNITIES MORE PROMOTIONAL FREQUENCY MORE ADS MORE DISPLAYS MORE SPACE 67.8 % 41.9 % Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients understand what’s happening now, what’s happening next, and how to best act on this knowledge at a national, regional and local market level. Source: Nielsen Homescan Premium