Chapter 3 – Analyzing the Marketing Environment Vocab 1 Vocab 2 Vocab 3 Micro/Macro Micro/Macro 100 100 100 100 100 100 100 100 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500

The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers?

Marketing Environment

The larger societal forces that affect the microenvironment-demographic, natural, technological, political, and cultural forces?

Macroenvironment

The actors close to the company that affect its ability to serve its customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics?

Microenvironment

Firms that help the company to promote, sell, and distribute its goods to final buyers?

Marketing Intermediaries

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives?

Public

The 78 million people born during the baby boom following World War II and lasting until 1967?

Baby Boomers

The 45 million people born between 1965 and 1976 in the “birth death” following the baby boom?

Generation X

The 83 million children of the baby boomers born between 1977 and 2000?

Generation Y or Millennials

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics?

Demography

Differences noted over a century ago by in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises?

Engel’s Laws

Factors that affect consumer buying power and spending patterns?

Economic Environment

Natural Resources that are needed as inputs by marketers or that are affected by marketing activities?

Natural Environment

Forces that create new technologies, creating new product and market opportunities?

Technological Environment

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?

Political Environment

Institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors? DAILY DOUBLE

Cultural Environment

Marketing Intermediaries All of the following are forces that affect a company’s ______________? The Company Itself Suppliers Marketing Intermediaries Customers Competitors Publics

Microenvironment

All of the following are forces that affect a company’s _____________? Demographic Economic Natural Technological Political Cultural

Macroenvironment

Factors affecting this environment include: Shortages of raw materials Increased pollution Increased government intervention Environmentally sustainable strategies

Natural Environment

All of the following groups are examples of _________? Financial Media Government Citizen-action Local General Internal

Publics

Consumers, Businesses, Resellers, Governments and International are all examples of different types of ___________ or ___________?

Customers or Markets

The overall aging of the U. S The overall aging of the U.S. population is best described by this macroeconomic force?

Demographic

Recently one of your suppliers has gone out of business Recently one of your suppliers has gone out of business. Is your company being affected by it’s micro or macro economic environment and what force?

Microenvironment and Suppliers

An overall better educated U. S An overall better educated U.S. population is best described by this macroeconomic force?

Demographic

Recently, the advertising agency that your marketing department uses to create and place ads has increased their fees by 20%. Is your company being affected by it’s micro or macro economic environment and what force? DAILY DOUBLE

Microenvironment and Marketing Intermediaries

Hiring lobbyists, Running “advertorials”, Pressing law suits, Filing complaints and Forming agreements to control channels are examples of proactive or reactive responses? Why?

Proactive, you are attempting to change the Marketing Environment before it actually changes.