Overview ofOverview of CAV Campaign 1 Updated: October 15, 2012

Contents 2 What is the CAV Campaign?3 Overview of Crowdfunding Overview of CAV Program Contact Info20 NOTE ABOUT IDENTIFIED CAV PARTNERS There are many companies and NGOs looking to get involved in CAV by providing services or capital. The ones identified here by name and/or logo (other than the NLCFA which is fully committed) have expressed their strong desire to be associated, though their actual role is still being discussed. Their inclusion here is not a guarantee of their eventual involvement, but is indicative of their current support.

What is the CAV Campaign?What is the CAV Campaign? 3 Program for financially and psychologically helping Iraq and Afghanistan War Veterans (and their families) (together referred to as Vets), by giving them opportunity to receive needed funding through crowdfunding. An ideal manner for American civilians to say thank you to Vets directly and effectively (and get introduced to crowdfunding). Provides dignified and honorable method for Vets to seek and receive the funding they need for anything from small business launches to handicap equipment for their home, to basic living expenses. Modern method for training Vets (through partner organizations) for launching businesses (creating jobs for themselves and others) and generating their own income (for those seeking $ for such purposes) Utilizes reward-based crowdfunding at first, while building more complex program for equity crowdfunding once that becomes viable (mid-2013).

An Introduction to Reward and Equity Crowdfunding crowdfundingcrowdfunding first, an introduction tofirst, an introduction to 4

donation/reward crowdfundingdonation/reward crowdfunding 5 WHAT IS IT? Online process for receiving funding for projects, products, programs Money giver gets either nothing in return or a give- away, or a promise for a reward or benefit eventually (product being made, tickets to the film, etc.) WHAT IS IT? Online process for receiving funding for projects, products, programs Money giver gets either nothing in return or a give- away, or a promise for a reward or benefit eventually (product being made, tickets to the film, etc.) source: fundinglaunchpad.com TM

investment or equity crowdfundinginvestment or equity crowdfunding 6 WHAT IS IT? New law permits entrepreneurs to raise up to $1M in any 12 month period. WHO CAN INVEST? Anyone (accredited or unaccredited) If unaccredited, limit is $2K to $100K in 12 mo, based on net worth/income WHEN WILL IT BE EFFECTIVE? Waiting on SEC and FINRA – 2 nd Q 2013 WHAT IS IT? New law permits entrepreneurs to raise up to $1M in any 12 month period. WHO CAN INVEST? Anyone (accredited or unaccredited) If unaccredited, limit is $2K to $100K in 12 mo, based on net worth/income WHEN WILL IT BE EFFECTIVE? Waiting on SEC and FINRA – 2 nd Q 2013

7 basic equity crowdfundingbasic equity crowdfunding CROWD ENTREPRENEUR ONLINE PORTAL ESCROW AGENT TRANSFER AGENT Entrepreneur posts business plan and Equity Offer on registered investment crowdfunding Portal for limited time. 2.Crowd sees Offer on Portal and evaluates it. 3.Crowd pledges to invest in Offer (funds transfer to Escrow Agent). 4.If Offer is fully pledged in time, funds are transferred to Entrepreneur (less fees for Portal, etc.) If not fully pledged in time, Escrow Agent returns pledged funds to Crowd. 5.Entrepreneur transfers stock to Crowd through a Transfer Agent. 6.Entrepreneur continues to report to Crowd Shareholders.

rapid growth of crowdfundingrapid growth of crowdfunding 8 source: fundinglaunchpad.com

now waiting fornow waiting for the landscape transformersthe landscape transformers 9 GENERAL SOLICITATION of Accredited Investors First date: July 4, 2012 Delayed until? December 2012 (most likely) CROWDFUNDING 270 days comes to January 1, 2013 More likely March 1, 2013 Best guess: 2 nd Quarter 2013 SEC regulations FINRA licensing rules GENERAL SOLICITATION of Accredited Investors First date: July 4, 2012 Delayed until? December 2012 (most likely) CROWDFUNDING 270 days comes to January 1, 2013 More likely March 1, 2013 Best guess: 2 nd Quarter 2013 SEC regulations FINRA licensing rules

basic rules for entrepreneursbasic rules for entrepreneurs 10

START WITH REWARD CROWDFUNDING currently available no regulation unlimited purposes limited coaching required will continue after Equity CF is launched most likely for amounts less than $100K small business start-ups to handicap-rigged vans could create lender opportunities Americans can engage now in small amounts each Some corporate sponsors can give the rewards to the crowd THEN MOVE TO EQUITY CROWDFUNDING July, 2013 earliest allows for true capital investments to launch businesses allows for much larger lender participation Americans can invest in the actual business of the veterans regulated and more complex, though still doable months of reward-based veteran crowdfunding will help 11 Crowdfunding American VeteransCrowdfunding American Veterans

REWARD ENGINE ELEMENTS (for Reward CF, these are provided on an stand-by, non-required basis) VETERANS PROGRAMS Existing Reintegration Counseling SERVICE Rotary Other BUSINESS ASSISTANCE SCORE Legal/Accounting Marketing CF PRO CF specialist (CCA) Team of volunteers 12 Veterans Reward CrowdfundingVeterans Reward Crowdfunding

REWARD ENGINE IN ACTION VET shares idea with team on ENGINE and continues feedback and modifications as services are received ENGINE elements provide services, counsel, assistance to VET prior to sending VET to Portal Veteran with small business or personal need comes to ENGINE 13 Veterans Reward CrowdfundingVeterans Reward Crowdfunding

STANDARD REWARD CROWDFUND LISTING PROCESS 1.Upon completion of ENGINEs work, VET advances to 3 rd Party Portal. 2.Portal displays VETs Offering in CAV WINDOW for duration of offering. 3.Other VET offerings are also displayed in VET WINDOW by same or other 3 rd Party Portals, which get the offerings from same ENGINE. Veterans Reward CrowdfundingVeterans Reward Crowdfunding ENGINE 14

CROWD ENGINE STANDARD REWARD FUNDING PROCESS advertising of Offering to CROWD $ funding via normal CF Dist % $ to ENGINE & WINDOW Reward to Participating Crowd Veterans Reward CrowdfundingVeterans Reward Crowdfunding 15

EQUITY ENGINE ELEMENTS (for Equity CF, these are provided on an stand-by, non-required basis) VETERANS PROGRAMS Existing Reintegration Counseling BANK Community Pier-to-pier CF lender BUSINESS ASSISTANCE SCORE Legal/Accounting Marketing CF PRO CF specialist (CCA) Team of volunteers 16 Veterans Equity CrowdfundingVeterans Equity Crowdfunding

EQUITY ENGINE IN ACTION VET shares idea with team on ENGINE and continues feedback and modifications as services are received ENGINE Elements provide services, counsel, guaranteed loans to VET prior to sending VET to Portal Business or Start-Up (owned by a Iraq or Afghanistan Veteran) comes to ENGINE 17 Veterans Equity CrowdfundingVeterans Equity Crowdfunding

STANDARD EQUITY CROWDFUND LISTING PROCESS 1.Upon completion of ENGINEs work, VET advances to 3 rd Party Portal. 2.Portal displays VETs Offering in CAV WINDOW for duration of offering. 3.Other VET offerings are also displayed in VET WINDOW by same or other 3 rd Party Portals, which get the offerings from same ENGINE. Veterans Equity CrowdfundingVeterans Equity Crowdfunding ENGINE 18

STANDARD FUNDING PROCESS advertising of CAV WINDOW advertising of VETs Offering $ funding via normal CF $ funding via CAV FUND HC dist % $ to ENGINE & WINDOW VET issues stock via HC HC manages stock for CROWD CROWD ENGINE Veterans Equity CrowdfundingVeterans Equity Crowdfunding 19

Overview of Software DesignOverview of Software Design 20

Now isNow is the Timethe Time 21 For more information: David Marlett Executive Director NATIONAL CROWDFUNDING ASSOCIATION