This material was copy righted in 1965 by Interchemical Corporation

Slides:



Advertisements
Similar presentations
The Role of Color in Design Just FACS. Warm Colors Warm colors: red, orange, and yellow –Red and orange conveys the most warmth –Warm colors are suitable.
Advertisements

Seeing is NOT Believing: Color Magic Seeing is NOT Believing: Visual and Color Magic Foothill Technology High School.
Begin on page 259 and take notes on the terms below. Be sure to leave space between terms in order to add to your notes when we review. 1. Warm colors.
Colour Theory.
Colors are also divided into WARM and COOL categories. The WARM colors are red, orange and yellow. COOL colors are green, blue and violet.
The human brain … … tricks us whenever it can!. If something‘s rotating – go home, you need a break! *g*
The Color Wheel Primary Secondary Tertiary.
COLOR.
COMPANY PUBLICATIONS Using Color in Publications.
Sensation and Perception
Elements of Art  The elements are…  Line  Shape  Form  Value  Color  Space  Texture.
Begin on page 256 and define each term. Color wheel Primary colors Secondary colors Tertiary/intermediate colors Hue Value Shade Tint Intensity Neutral.
+ Colour Theory For Grade 11 & 12 Visual Arts. +
The Color Wheel Primary Secondary Tertiary.
Elements of Design COLOR.
Hue: the property of light by which the color of an object is classified as red, blue, green, or yellow in reference to the spectrum. Saturation: the.
+. + STUDY #1: Colour Wheel Instructions: Draw a colour wheel like the one below in your sketchbook. Label each section as seen on the colour wheel to.
This material was copy righted in 1965 by Interchemical Corporation 67 West 44th Street New York, NY All attempts to contact them have gone unanswered.
The Element of Colour. Intro Colour occurs when light in different wavelengths strikes our eyes. Objects have no colour of their own, only the ability.
Color. When talking about color we use the terms ‘hue’, ‘value’ and ‘brightness’.  Hue: refers to the 6 true colors – red, orange, yellow, green, blue,
Graphics and Desktop Publishing Objective 1.02: Investigate Design Principles and Elements.
 The color wheel or color circle is the basic tool for combining colors.  The first circular color diagram was designed by Sir Isaac Newton in 1666.
Color Theory.
6th Grade Art & Introduction to Art
Color theory.
Vision Obj: Explain how the eye works to enable vision.
What is Color? Color is the light reflected from a surface.
WHITE LIGHT?  The white light from the sun is made up of different colors.  White light contains all the colors of the visible spectrum. 
Chapter 19-2 Clothing Design Basics
Color Theory, Working with Photography & Illustrations, and Pre-Press & Production Basics 08/25/2016 Design for Advertising Miriam Ahmed.
A Brief Review on Color Theory
Colour Theory.
A forced march through Color theory Anatomy of the retina
Color Schemes.
Color Theory.
THIS IS NOT YELLOW Philosophy.
Insights into the brain and how it works
Color Theory.
Colour Theory For Grade 11 & 12 Visual Arts.
ART 101 2D DESIGN & COLOR THEORY
Color and the Color Wheel
The Human Eye: Seeing Light
Using Color in Publications
REVIEW: Match the vocabulary word up with the definition that best fits. Leave blank any you do not know.
COLOR.
Elements of Art and Principles of Design Prisms
What Is Color Vocabulary.
Elements and Principals of Design
Josef Albers and Color ART 113: Color.
This material was copy righted in 1965 by Interchemical Corporation
Physics of Color.
Color Theory.
Elements and Principles of Art and Design
Two equally true statements:
Elements of Design.
Created For CVCA Physics By Dick Heckathorn 11 May 2 K + 5.
Chapter 19-2 Clothing Design Basics
1/8/13 Pick-up a slide packet from the front counter (in warm-up page basket). Make sure you have something with which to write (pen/pencil) Write your.
Color Unit Test Review What is Color? Physiology
Color Theory.
Vision dominates the human senses. We always believe what we see first
Elements and Principles of Art
Constant and Contrast Color
COLOURS.
Turn in your egg assignment!
Color It’s Magic! You’ll need your colored pencils.
Successive contrast Simultaneous contrast
Slide 2: the circle on the right will gradually disappear as progressively lighter rings appear around it 2.
Color Theory, Working with Photography & Illustrations, and Pre-Press & Production Basics 08/25/2016 Design for Advertising Miriam Ahmed.
8. The Hering Illusion Are the green shapes straight or curved?
Presentation transcript:

This material was copy righted in 1965 by Interchemical Corporation 67 West 44th Street New York, NY 10036 All attempts to contact them have gone unanswered. All searches on the web turn up void. 8 July 2K+1 Dick Heckathorn

What The Color Blind See Most color-blind people confuse the colors red and green. To them they look like nearly identical grays, as shown on the right half of the demonstration.

Simultaneous Contrast Background colors affect foreground colors in many unexpected ways. Both arrows are the same shade of grey. Note the difference in hue and lightness because they are on different background colors.

Simultaneous Contrast Although this is a continuous ring of the same color grey, you can change its color by placing your finger or a pencil along the line separating the red and blue.

Simultaneous Contrast The two light blue colors in the demonstration appear different but are actually printed with the same color ink.

Simultaneous Contrast All of the “leaves” in the demonstration appear to be about the same grey color. Actually, the leaves on the yellow panel match the light grey side of the flower pot. The leaves on the maroon panel match the dark grey side of the flower pot.

Contrast Stripe Effect Colors on a non-uniform background are subject to many unexpected changes. The blue areas in the pattern are pained with exactly the same color ink. To observe heightened effects look at it from a distance.

Spreading Effect Divide the illustration in half by placing your finger or a pencil between the black and white grills. The red behind the black grill will look different from the red behind the white grill.

Vibration Look steadily at the demonstration. Complementary colors of equal lightness and high saturation have a tendency to make each other appear more brilliant. To some this is a visually disturbing effect.

Chromatic Black and White Hold the demonstration an inch or two from your eyes and you will see streaks of different colors next to the black lines.

Spots Before Your Eyes Flickering gray spots appear as you glance at the checkered pattern. Look at one particular gray spot and it disappears. Keep staring to see other effects.

Stare at the black dot in the flag for half a minute..

Stare for half a minute at the black dot in the green heart.

Day and Night Vision The red and blue flowers are equally visible but after the eye becomes accustomed to very dim light (in about 10 minutes) the red flower disappears and the blue flower looks light grey.

Advancing and Receding Colors The red wall at the end of the hall seems closer than the blue wall. Red is an advancing color and blue is a receding color.

Additive Spacial Fusion Alternating squares of yellow and blue are seen at reading distance. At a viewing distance of about 25 feet the yellow and blue squares are fused into a uniform gray.

Legibility Two of the examples have good legibility. The others are hard to read at a distance or in dim light. Differences in hue or saturation are not as important in achieving good legibility as the difference in lightness between the letters and the background.