Chapter 11 Television Graphics

Television Graphics Provide first impressions Programs opening graphics Set style Set ambiance Does graphic help audience understand the subject better? What is the purpose of the graphic? What type of graphic works best to communicate

Graphic Goals Convey info clearly & directly Graphics move fast Simple Straightforward Establish overall mood of the show Help advance the story being told Font Presentation style

Graphic Goals Present Fact, Concepts, Processes Visually for viewer understanding Good organization Order to hold attention Easy to follow

Types of graphics Opening Titles Subtitles Credits End Titles

Forms of Graphics Animated Graphics Animation Can bring graphics to life Panning Zoom in/out

Forms of Graphics Interactive 3D Graphics Often used in sports 3D characters To represent players To illustrate plays

Designing Graphics SD Graphics – 4:3 Aspect ratio HD Graphics – 16:9 Aspect ratio Things to consider (Full list in Chapter) Outlines/Drop shadows improve readability Keep titles away from edge Simple, bold typefaces are best Limit number of different fonts Don’t fill the screen with info

Backgrounds for Graphics Just as important as foreground Background tips Simple color Single color background Freeze video for stationary background Blur background video

Graphic Equipment Character Generator – “CG” Determine lettering Fonts Shape, Size Color, Design Create movement Flash, Flip Crawl, Roll Animate