Emotional Appeals / Communication Course Check-up Experience Point $35 / person Questions?

Sources of Resistance to Change Problem is if we treat all resistence as a level 1 Level One Level Two Lack of Information Personal Reasons The fact that change is advisable or even mandatory does not mean that it will be accepted by employees. In fact, it is often the company’s key people who are the most resistant because they may prefer the status quo. Author-consultant, Rick Maurer, says that resistance to change can stem from two sets of things. Level one resistance is based on lack of information or honest disagreement over the facts. In this case, everything is on the table, and there are no hidden agendas. Level two resistance is more personal and emotional. People are afraid that change may cost them their jobs, embarrass them, or reduce their power and control. Treating all resistance as if it were level one can cause a company to miss the mark in its change efforts. Maurer notes that “using slick visual presentations to explain change with nice neat facts, charts, and time lines” can be a recipe for disaster when people really want to know how the change will affect them. Honest Disagreement Emotional Issues cognitive emotional

Sources of Individual Resistance to Change Selective information processing Habit Fear of the unknown Economic factors Security Individual resistance Material pertinent to this illustration is found on pages 365-366.

Sources of Organizational Resistance to Change Threat to Established resource allocations Structural inertia expertise Limited focus of change Group Organizational resistance established power relationships Material pertinent to this illustration is found on pages 367-368.

Reading … Fox A change – sit with different people (groups of four) Big Message Interesting Connect Holes CALL

Power of Emotional Appeals Cognitive – Emotional Emotional Arguments – danger, loss, unpleasantness, risk Metaphors – machine, family, turn out the lights Emotional Modes – pictures, slogans, music, colour Humour – appropriate / un Display emotions – smiles, speech tone, expressive

Your group maybe asked to present their emotional appeal Change Agent Task In a group, prepare an emotional argument to persuade Canadians to change our flag to …

Next Day Reading John Kotter