1 Field Services & Qualitative Research

Table Of Contents 2 About QualiQuanti About QualiQuanti Proprietary Panel – TestConso.fr Proprietary Panel – TestConso.fr Field Services Field Services Qualitative Research Qualitative Research

3 About QualiQuanti (History, Services & Expertise) About QualiQuanti (History, Services & Expertise)

History and Profile QualiQuanti is a full-service market research company, based in France and established since With 20 years of experience in qualitative research (incl. 10 in online research), QualiQuanti has become a premium provider for online qualitative research on the French market. In 2000, QualiQuanti launched its own proprietary panel, Testconso.fr (350,000 members, representative of the French population). QualiQuanti has a team of 10+ full-time qualitative consultants dedicated to understanding each clients unique problem and business issues. The team is composed of multilingual specialists, with extensive experience in foreign markets. As a member of SYNTEC Etudes, QualiQuanti promotes high-quality standards in the research field in France. As a member of EBG (European Business Group), QualiQuanti follows the most innovative trends in Telecommunications, Mobile Technology, Internet and IT. 4

Services & Solutions Services Field Services (sampling and recruiting only – see below) Quantitative surveys (incl. web- based surveys) quali-quanti® studies (web- based surveys) Focus groups / In-depth interviews Bulletin Board focus groups (online qualitative forums) Semiotic studies 5 We have solutions for all kinds of clients … Research Buyers (Consulting Firms) Corporates Other Research Firms Ad/Media Agencies Moderators / Freelance Researchers

Industry Expertise Media & Publishing IT-Telecomunications Luxury & Clothing Consumer Goods Banking & Insurance Retail & e-commerce B2B Among others… 6

7 Proprietary Panel – TestConso.fr Proprietary Panel – TestConso.fr

Testconso.fr 8 350,000 members across France Renewal: 80,000 new members per year Recruitment: via multiple media sources (placement ads in targeted publications to recruit an un-bias and well-balanced sample) and SEO (via panelconso.com)

Advanced Quality Control Procedures Double opt-in registration process Our panel is used solely for market research studies The panel is well-balanced and representative of the French population Duplicates are automatically erased from the database Inconsistent responses lead to panelists removal from the database You can review our registration questionnaire in English here: 9

Vision and Standards QualiQuanti truly encourages to adopt a respectful attitude towards panelists to engage them in the long term. The respondents engagement is a key factor of success for your surveys, especially when conducted online. Respect starts with: –Fair incentives –Constant dialog –Fair use of the panel –Quality control procedures As a consequence, our questionnaires are not click-the-box exercises, but put respondents in the position to do the trade-off they would normally do in real-life conditions, while making their purchase decisions. 10 High-quality Panel Management Standards

Panel Demographics 11

Panel Attributes 12 B2C Profile Basic Attributes (Gender, Age, Region) Household Composition & Income Education & Employment Technology Use of Media Telephone & Internet Home Equipment Leisure Activities & Hobbies … And more B2B Profile Employment status Job Title Industry sector Company size Level within the company … And more Contact us to learn more about our panel demographics and attributes !

13 Field Services Field Services

From sample only to analysis & report Project design and consultancy Sample only Survey Programming and Hosting Questionnaire design & translation Data processing, coding and cross-tabulation. Open-ended coding (highly qualitative, not automated) Custom Panel Building Survey Translation Services Analysis and report writing Presentations (oral) 14 Pick-and-mix modular services… for a custom-built project in line with your unique needs

Sampling is an art… You can use our solutions for all types of surveys, from large quantitative to in-depth qualitative surveys. Depending on the type of survey you are to conduct after the recruiting process, we follow two different recruitment processes to provide the best-quality sample: 15 –For quantitative research projects: we recruit respondents via a stimulating screener completed online by our panel members (relevant and precise data). –For qualitative research projects (focus groups, interviews, and online forums): we follow a highly qualitative process that guarantees a great level of engagement among respondents (rich data collected).

Recruitment Process for Quantitative Research Projects 16 Invite sent to testconso.fr panelists Including a link to the survey (which can be programmed and hosted by QualiQuanti) Reminder If the number of required respondents has not been reached Real-time online reporting Real-time access to charts, verbatim quotations (if any), and response rates. Respondents sourcing based on research criteria (provided by client & matched to panel attributes) Data File Delivered within hours After data cleaning and tabulation (in Excel or SPSS format)

Value-added Services For Quantitative Research Projects Survey hosting and programming –Advanced software solution (Le Sphinx) allowing for all forms of complex questionnaire routing and designs (including all types of materials embedding – video, links, photos, etc.). Questionnaire design –Our consultants have extensive experience in questionnaire designing, from short online screeners to more elaborate questionnaires (20-30 minutes) –Advanced techniques to get low incidence and hard-to-reach audiences Translation and localization services –We only use professional market researchers with extensive experience of the local market to translate our questionnaires and research material –Currently, we support French, English, German, Italian, and Spanish. 17

Recruitment Process for Qualitative Research Projects 18 Online quali-quanti® recruitment survey Detailed minute Questionnaire alternating closed-end and open-ended questions to source the most appropriate sample of respondents YOUR SURVEY 10 respondents – Focus Groups 20 respondents – Online Forums Phone Selection Selection of participants to qualitative survey over the phone to get a high level of involvement among respondents

Value-added Services For Qualitative Research Projects (1/2) Online quali-quanti® recruitment survey – Intelligent Sourcing –Benefits: Combines closed-end and open-ended questions to allow for large quantitative data processing, supplemented by rich verbatim data collection By revealing early insights (spontaneous perception) and giving leads towards relevant domains of investigation, it helps you conduct the next step of your survey and design the survey questionnaire and/or moderation guide. –Analysis: Quantitative data tabulation and crossing Open-ended coding done by highly-qualified specialists (familiar with the survey industry sector) –Deliverables (pick the format that best suits your needs – available in both French and English): Top Line results (PPT presentation) – done by research directors Full report writing (Word document) – done by research analysts (with extensive experience in both quantitative and qualitative research) Raw data file (after cleaning, coding and tabulation) 19

Value-added Services For Qualitative Research Projects (2/2) Phone selection –We partner with a highly-qualified team of phone interviewers, specialized in recruiting candidates over the phone to get the best possible level of engagement within the sample (key factor of success). Oral presentation of Key Findings – in both French and English –Performed by multilingual research directors with extensive know-how in delivering top line and operational results to key decision-makers within the company. –Within your facility or from a distance (video-conference, conference call meetings, etc.) YOUR SURVEY –Can also be conducted in part or fully by QualiQuanti team –See below Qualitative research 20

21 Qualitative Research Qualitative Research

Online quali-quanti® Survey A flexible, penetrative approach that overlays standard metrics with a qualitative dimension (can be used as a stand-alone study or integrated in a multi-phase survey) –Benefits: Web-based self-administered questionnaire combining closed-end and open- ended questions From 200 to 3000 and more respondents to allow for large quantitative data processing Quantitative data is supplemented by rich verbatim data collection to deliver rich, actionable insights. Length of questionnaire is comprised between 15 and 30 minutes. –Analysis: Quantitative data analysis (after tabulation and crossing) Open-ended coding and analysis done by highly-qualified specialists (familiar with the survey industry sector) –Deliverables (pick the format that best suits your needs – available in both French and English): Top Line results (PPT presentation) – done by research directors Full report writing (Word document) – done by research analysts (with extensive experience in both quantitative and qualitative research) 22

Traditional Focus Groups In-depth Understanding of consumer motivations and behaviors –Recruitment: a 2-phase recruitment process Phase 1: quali-quanti® recruitment survey (see above) Phase 2: phone selection of the best candidates (8-12 respondents) –Moderation: A team of highly qualified in-house moderators with extensive backgrounds in psychology, sociology, anthropology, linguistics, NLP and client-side marketing Trained for either traditional consumer research or internal workshops and brainstorming sessions. –Deliverables (pick the format that best suits your needs – available in both French and English): Top Line results (PPT presentation) – done by research directors Full report writing (Word document) – done by research analysts (with extensive experience in qualitative research) under the supervision of the research director Audio/Video recording & real-time streaming (optional) 23

Online Focus Groups (Bulletin Board Focus Groups) An unparalleled access to the consumers mind at a fraction of the costs – Flexibility in time and location leads to high participation rates, and enables to reach low incidence or otherwise hard-to-reach consumers –Recruitment: a 2-phase recruitment process Phase 1: quali-quanti® recruitment survey (see above) Phase 2: phone selection of the best candidates (15-30 respondents) –Methodology: Online qualitative forum using one of the industry-leading software Qualboard. Average length: 5-10 days The discussions are moderated by a highly experienced team who has conducted 60+ boards over the past 4 years. Clients have 24/7 access to the board and can leave backroom notes to the moderator –Deliverables (pick the format that best suits your needs – available in both French and English): Top Line results (PPT presentation) – done by research directors Full report writing (Word document) – done by research analysts (with extensive experience in qualitative research) under the supervision of the research director Full transcript of the board 24

Semiotic Studies Investigate all elements of your brand platform – Strategic Research –Methodology: A highly-experienced semiologist (PhD in Philosophy and Linguistics) reviews your brands materials (textual, visual, purchase place, former ads, logo, tagline, etc.) Assisted by one or several research managers with extensive knowledge of the survey sector. –Benefit: Semiotic studies help brands: improve the consistency of their messages across all communication supports ensure the relevance of the content delivered to each target of audience define their positioning and smooth out strategic transitions plan future developments (products, campaigns, etc.).. –Deliverables (pick the format that best suits your needs – available in both French and English): Top Line results (PPT presentation) – done by research directors Full report writing (Word document) – done by research analysts (with extensive experience in semiotic analysis) under the supervision of the research director 25

Contact 26 Please feel free to contact us for further information and quotations! Ms Aurelie PICHARD International Research Manager 12 bis, rue Desaix PARIS, France Direct Line: Cell: You can also visit our site at or download our extended brochure at M. Pierre GAILLARDON Head of Field Services 12 bis, rue Desaix PARIS, France Direct Line: Cell: