RETURN ON INVESTMENT IS THE MEASUREMENT OF “HARD & TANGABLE” FACTORS ROI Return on investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested. ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company's profitability or to compare the efficiency of different investments. RETURN ON INVESTMENT IS THE MEASUREMENT OF “HARD & TANGABLE” FACTORS

Basically, ROI is a one-dimensional decision-making metric, which is used as part of a business case to get the funding for the project or program. However, once the funding is secured, resources brought on board and the actual project commenced, companies very rarely validate the ROI to determine if the original estimate was correct. Post-implementation review, the analysis of actual versus monetary projections is an area that is often ignored, either due to a lack of interest, resourcing or sometimes incentive.

VOI (Value of Investment) VOI, or Value on Investment, is defined as “intangible assets” that contribute heavily to an organization's performance. These intangible assets include knowledge, processes, the organizational structure, and ability to collaborate. DO YOU SHOW UP OR DO YOU REALLY SHOW UP

In order to make better business decisions, the VOI, Value on Investment, model offers a more well-rounded approach by including analysis of costs versus intangible benefits. Being a so-called soft measure, and subjective, VOI reflects competitive differentiators such as employee morale, absence and safety. It then looks at how changes to these softer intangible measures can have a positive impact on the overall cost effectiveness of a project. VOI also takes into consideration customer satisfaction, customer retention and increase in market share. Companies can no longer afford to focus purely on technology and their internal organization, but instead they must consider the quality of service they are providing and focus on relationships with customers. The public perception of a company is critical to its long-term success, where intangible resources are equally important to both company success and external perceptions of company value. Justifying a project’s intangible benefits can also help companies make informed decisions about future spending.

Corporate Financial Wellness Program Employee Engagement Stress Absenteeism Disengagement Productivity Turnover Loyalty Retention Relationships attraction

ROI vs VOI ROI = money or transactional strategy VOI = relationship or long term strategy

VOI to the Professional member ASK THESE QUESTIONS TO YOURSELF WOULD “VOI” HELP ME IN WHAT I DO? DOES ”VOI” HAVE IMPORTANCE TO THE OWNERS OR SHAREHOLDERS OF YOUR COMPANY? DO I DESIRE TO “GET” VALUE FROM THIS ASSOCIATION? DO I DESIRE TO COLLABORATE WITH THOSE IN THIS ROOM? DO I FEEL THOSE IN THIS ROOM COULD HELP ME CREATE “VOI”?

VOI to the professional member ANSWER THESE QUESTIONS TO YOURSELF WILL I BRING “VOI” TO THE OWNERS AND SHAREHOLDERS OF MY COMPANY? WILL I BRING VALUE TO THIS ASSOCIATION? WILL I COLLABORATE WITH THOSE IN THIS ROOM? WILL I CREATE OR HELP SOMEONE IN THIS ROOM BUILD “VOI”? WILL I BE “Outward” vs “Inward”? Remember VOI is all about relationships and long term strategy

VOI to the Professional & Associate members CREATING STRATEGIC VALUED PARTNERSHIPS WITH ASSOCIATE MEMBERS CAN BE THE FIRST STEP OF MOVING “VOI” FORWARD ASSOCIATE MEMBERS CAN HELP BUILD INDUSTRY RELATIONSHIPS ASSOCIATE MEMBERS CAN BE NETWORKING ADVOCATES TRANSACTIONAL VS RELATIONSHIP DRIVEN ACTIONS PARTNERING CAN CREATE TRUSTED RELATIONSHIPS PURPOSE BEFORE PERSONALITY

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