EQUATION 10.1-10.7 Marginal Revenue and the Price Elasticity of Demand

TABLE 10.1 Marginal Revenue and Price Elasticity of Demand

EQUATION 10.7-10.8 Profit Maximization and Markup Pricing

EQUATION 10.9-10.11 Profit Maximization and Markup Pricing

EQUATION 10.12-10.13 Profit Maximization and Markup Pricing

TABLE 10.2 The Optimal Markup

FIGURE 10.1 Demand, Willingness to Pay, and First-Degree Price Discrimination

TABLE 10.3 Individual Demand for Oranges (Hypothetical)

FIGURE 10.2 Profit Maximization and First-Degree Price Discrimination

TABLE 10.4 Numerical Example of Profit Maximization with a Single Price and First- and Second-Degree Price Discrimination

FIGURE 10.3 Second-Degree Price Discrimination

FIGURE 10.4 Profit Maximization and Second-Degree Price Discrimination

FIGURE 10.5 Third-Degree Price Discrimination

FIGURE 10.6 Profit Maximization and Third-Degree Price Discrimination

TABLE 10.5 Numerical Example of Profit Maximization and Third-Degree Price Discrimination

TABLE 10.6 Bundling

FIGURE 10.7 Profit Maximization and Two-Part Pricing

TABLE 10.7 Types of Price Discrimination

UNNUMBERED EQUATION

UNNUMBERED TABLE