Developing an Effective Style Paul V. Anderson’s Technical Communication, 6th ed.
Use concrete, specific words.
Use specialized words when—and only when—your readers will understand them.
Use words accurately.
Choose plain words over fancy ones.
appropriate associations. Choose words with appropriate associations.
Global Guideline: Consider your readers’ cultural background when choosing words.
Ethics Guideline: Use inclusive language.
Read more about selecting words in Chapter 8 of Technical Communication.