Beauty and Judgment – Halo Effect

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Presentation transcript:

Beauty and Judgment – Halo Effect 2-Factor ANOVA Beauty and Judgment – Halo Effect Landy and Sigall (1974). “Beauty is Talent: Task Evaluation as a Function of the Performer’s Physical Attraction,” Journal of Personality and Social Psychology, 29:299-304.

Experiment Description Goal: determine whether people tend to extend evidence of quality from one dimension of people/items to other dimensions (“Halo Effect”) Experimental Set-Up Two Dimensions (Appearance and Essay Quality) Appearance (Picture attached to essay): Attractive, Unattractive, Control (No Picture) Essay Quality: Good, Poor Response: Score assigned to Essay 10 Replicates per treatment combination

Experimental Results Mean (SD)

Statistical Model

Sums of Squares

Analysis of Variance

Bonferroni Post Hoc Comparisons – Additive Model

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