DESIGN ONE Objective: The students will apply basic desktop publishing design principles to enhance their documents.

Dominance/Focal Point: DESIGN ONE Dominance/Focal Point: The center of interest on a page or set of facing pages. Requires one content element, often a photo, be displayed larger than the other elements Can be created by using color, contrast or proportion. The focal point of a page or document is the place your reader first sees. It may be a graphic, a color, or even text. A good design makes a point of first choosing a focal point and them building on it. A page without a focal point can cause confusion.

Larger text is noticed before smaller text DESIGN ONE When making a decision about your focal point, remember the following guidelines: Larger text is noticed before smaller text Position on page Brightly colored text is noticed before black text Images are notice before text A booklet that uses carious font sizes and attributes, such as bold, to attract the reader’s attention. Formal Balance centers all design elements around the visual center

Focal Point

Focal Point Use printout – Figure 5.2 image has no focal point. Text and images can be overused.

Contrast : Used to create visual interest size: big vs. small DESIGN ONE Contrast : Used to create visual interest size: big vs. small color: different degrees of lightness and darkness

Contrast-size Images of people pull the eye more than other images. Images inserted at an angle attract attention better than vertical or horizontal. Use Printout – Figure 5.6a Rotated image of game board

Contrast-Color Images with bolder colors have more impact than quieter ones. Use Printout – Figure 5.3 1955 stock certificate pretty to look at but difficult to read.

DESIGN ONE Repetition: The duplication of elements or details on one or more pages.

DESIGN ONE Proximity: Items in relation to one another, closeness. Items that are related, should be close together.

DESIGN ONE Directional Flow: Positioning elements in such a way that the readers eyes are drawn through the text and to particular words or images the designer wishes to emphasize. Elements should not move the eye off the page

DESIGN ONE Z Pattern Once the focal point has been established, the reader needs to be encouraged to continue reading the rest of the page. The Ziezae Pattern, also known as the Z pattern Flows from left to right, then down to the left, and left to right again. Flow is the visual path created by arrangement of elements within a page design. Create Unity with the use of appropriate and consistent elements.

Rule of Thirds DESIGN ONE The rule states that an image should be imagined as divided into nine equal parts by two horizontal lines and two vertical lines, and that important compositional elements should be placed along those lines or their intersections.

DESIGN ONE Rule of Thirds Using the rule of thirds creates more tension, energy and interest than simply centering the subject.

DESIGN ONE Facing Pages (Double Page Spread): An option for working with pages that will face each other on the printed publication side by side. > Linkage connects facing pages by crossing the gutter > establish an eyeline > unify with graphics

White Space White Space: DESIGN ONE White Space White Space: The area in a document where no text or graphics appear. Used to keep the page look organized. White space is the blank area on a page designed to provide a visual break and to give other elements greater impact. 20-25% of your document should be white space.

White Space DESIGN ONE Is carefully integrated into the design Reduces the busyness of the page Gives the reader a chance to rest Opens the page up to be less intimidating Includes: Margins Space between lines of text Larger open areas on a page