New Product Launch

New Product Strategy Product being evolved with better formulation – Free from 5 chemicals: Sulphates Free Paraben Free EDTA Silicones Petrolatum All product categories being classified under the various ingredient heads Rebranding the category, to better communicate the product evolution and the brand/product promise.

Key Ingredients Heads Amla & Vitamin C Silk and Vitamin E Night Jasmine Indian Rose Neem & Tulsi/Clove/Citronella Aloe Vera & Papaya/Cucumber Almond Coconut Haldi Chandan Charcoal Neroli and Tea Tree

Additional Categories In addition to the Ingredients, following categories will be required o completely cover the existing range: Body Sprays Perfume Oils Essential Oils Bathing Bars

Product Grid Primary Ingredient Secondary Ingredient Face Body Hair Bathing Bar Aamla Vitamin C Amla & Vitamin C Face wash with Scrub   Amla & Vitamin C Shampoo Amla & Vitamin C Dépigmentation Cream Amla & Vitamin C Conditioner Amla & Vitamin C De-Pigmentation Serum Amla & Vitamin C Revitalizing Hair Pack Amla & Vitamin C Cream Amla & Vitamin C Hair Revitalizing Oil Amla & Vitamin C De-Pigmentation Mask Amla & Vitamin C Under Eye Serum Night Jasmine - Night Jasmine Cleansing Oil Night Jasmine Body Wash Night Jasmine Bathing Bar Night Jasmine Body Lotion Night Jasmine Hand & Cuticle Cream  Night Jasmine and Vitamin E Hydrating Cream

Product Grid Primary Ingredient Secondary Ingredient Face Body Hair Bathing Bar Silk Vitamin E Silk and Vitamin E Face Wash Silk and Vitamin E Body Wash Silk and Vitamin E Shampoo   Silk and Vitamin E Cleansing Milk Silk and Vitamin E Body Lotion Silk and Vitamin E Conditioner Silk and Vitamin E Night Cream Silk and Vitamin E Hand & Foot Cream Silk and Vitamin E Nourishing Cream Silk and Vitamin E Sunscreen SPF 30 Silk and Vitamin E Sunscreen SPF 45 Silk and Vitamin E Lip Balm Neem Tulsi/Clove/Citronella Neem Tulsi Face Wash with Scrub Neem Citronella Mosquito Repellent  Neem Tulsi Bathing Bar Neem Clove Acne Control Cream Neem Tulsi Purifying Face Pack Neem Tulsi Gel Scrub Neem Tulsi Toner

Product Grid Primary Ingredient Secondary Ingredient Face Body Hair Bathing Bar Aloe Vera Papaya/Hibiscus AloeVera & Papaya Face Scrub Aloe vera Body Lotion Aloe Vera and Hibiscus Shampoo Aloe Vera Bathing Bar AloeVera & Papaya Brightening Face Pack   Aloe Vera and Hibiscus Conditioner Cucumber/Hibiscus AloeVera & Cucumber Gel Face Pack Hair Revitalizing Spray AloeVera & Cucumber Under Eye Gel Aloe Vera and Hibiscus Hair Pack Hibiscus Aloe Vera and Hibiscus Oil Neroli Tea Tree Neroli and Tea Tree Face Wash Neroli and Tea Tree Body Wash Neroli and Tea Tree Shampoo Neroli and Tea Tree Bathing Bar Neroli and Tea Tree Cleansing Oil Neroli and Tea Tree Conditioner Neroli and Tea Tree Clarifying Serum Neroli and Tea Tree Skin Toner Almond Coconut Almond & Coconut Face Scrub Almond Coconut Body Wash Almond & Coconut Shampoo Almond & Coconut Daily Mosturizing Cream Almond Coconut Body Lotion Almond & Coconut Conditioner Almond & Coconut Kajal Almond Coconut Body Butter Almond & Coconut Facial Water Almond & Coconut Lip Balm

Product Grid Primary Ingredient Secondary Ingredient Face Body Hair Bathing Bar Indian Rose - Indian Rose Face Wash Indian Rose Hand & Foot Cream   Indian Rose Bathing Bar Geranium Indian Rose & Geranium Gel Scrub Indian Rose Body Lotion Indian Rose Facial Water Indian Rose Body Butter Basil Indian Rose and Basil Moisturizing Face Mask Haldi Chandan Haldi Chandan Face Wash Haldi Chandan Body Lotion Haldi Chandan Face Scrub Haldi Chandan Brightening Face Cream Haldi Chandan Facial Oil Haldi Chandan Face Pack Charcoal Charcoal Face Pack Charcoal Face Scrub Charcoal Face Wash

New Product Grid and MRP Shift Prices are based on following assumptions: Vendor costings done as on date to launch in Jan 19’ Packaging prices are tentative Prices on the following to be decided (work in progress on formulation changes) 1)Body Sprays 2)Kajal 3)Essential Oils 4)Bathing Bars

Face washes

Toner

Face Packs

Face Scrubs

Creams

Lotions

Body Butters

Body Wash

Shampoo

Conditioners

Hair Oil/Hair Packs

Launch Strategy Launch at Fabindia Stores: Controlled buying of stocks - 3 months in advance. Selection of top 30 stores to carry 100% new launch. ISQ to be stopped for these stores 1 month in advance Train store staff on new product strategy to aid new launch at these stores VM/FSU designed for new launch in these stores. Old stocks of these stores will be moved to rest of the stores in their respected region Balance stores will have phase in phase out strategy. Complete transition to new range across all stores within 3-6 months

Launch Strategy Online – Market Place 100% New launch on Fabindia Website. Rest of the portals like Nykaa, Myntra, 100% new launch and old stocks will continue to sell till stock last Channel Distribution Pilot run in Delhi NCR stores with distribution set up. Terms and trade negotiations. Identify 15 SKU’s for launch. Shelf branding and Fixtures implementation.

Launch Strategy Marketing & Branding support for the launch: In-store communication for stores identified to launch Press conference to announce the launch of FREE FROM 5 Online media communication – through FB / Insta / Blogger tie ups Sampling activity through the online sales. VM/FSU designed for new launch in these stores. *A more detailed marketing plan will be done in discussion with B&M team once we are more certain of the launch date i

Thank you