Portfolio Planning Used to help managers decide on investing scarce organizational resources among competing business opportunities. Useful for multibusiness.

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Presentation transcript:

Portfolio Planning Used to help managers decide on investing scarce organizational resources among competing business opportunities. Useful for multibusiness or multiproduct situations.

Boston Consulting Group Who is the Boston Consulting Group? Most well-known for “The Pricing Paradox” and the BCG Matrix

BCG Matrix Allows for Strategy Formulation by analyzing business opportunities according to … Industry or market growth rate Low versus high Market share

BCG Matrix High Market Growth Low Low High Market Share

BCG Matrix Star Market Growth Dog Cow Market Share Question Mark High Poor position in a great market. Grow or get out Star Market leader in a growing market. Invest in further growth. High Market Growth Dog Poor position in a dieing market. “Kick the dog to the curb” Cow Great position in a market with little growth. “Milk it” Low Low High Market Share