A deeper and probing look at American changes during the 1920’s The Decade of Change A deeper and probing look at American changes during the 1920’s

I. The Role of Women 19th Amendment Fashion- result of newfound Political rights Flappers Short skirts, Bobbed hair Lipstick, etc Pushed social norms Bathing suits, etc Daring and revealing Careers No new breakthroughs held onto gains made in Progressive Era and WWI

Questions A (1 sent for each) How do the actions of these women represent a break from the past? Do you think this is a positive or negative social change? Explain. Why did this change come about?

II. Prohibition- legalized morality 18th Amendment (1919) Prohibited (Outlawed) Sale Transportation Manufacturing Alcoholic beverages Almost impossible to enforce Created Organized Crime Issue of supply and demand Illegality made gangsters rich Smuggling Bootlegging Speakeasis Al Capone 1933-21st Amendment ended prohibition

Questions B (1 sent each) What does this picture suggest to you about the difficulty of enforcing prohibition? Why do you think this amendment was added to the constitution in the first place? What happens to laws which are unenforceable?

III. Sports Mania Entertainment becomes big business Sports heroes emerge College football becomes major commercial enterprise

Questions C (1 sent each) Why did sports become so commercialized in the 1920’s? Do you think the commercialization of sports helped or hurt individual athletes What about sports in general?

IV. Changing Consumer Habits During Industrial Revolution Focus was on heavy industry Steel production Tools trains Industry in 1920’s Changed Focus on consumer goods Autos Radios appliances Supermarkets/advertisement Idea that good would sell themselves Fancy wrapping appealed to impulse buying Cellophane wrapping 1926

Questions D (1 sent each) How does this advertisement differ and resemble present day advertisements? Why did consumerism become such a strong part of American society in the 1920’s?

V. Motion Pictures The Age of the Movie Star Early films did not identify actors Studios realize that public would buy tickets to see favorite stars. 10/6/1927- “The Jazz Singer” with Al Jolson first talking movie The “Celebrity” is invented Clara Box Mary Pickford Rudolph Valentino Douglas Fairbanks Lillian Gish

Questions E (1 sent each) Why did Charlie Chaplin become such a star in the 1920’s? How did the advent of talking movies change the motion picture industry? Why was this form of entertainment so popular in the 1920’s?

VI. Changing Transportation 1920- 9 million cars 1930- almost 30 million cars From 1921-1921 surfaced road mileage in U.S. doubled Booming growth of suburbs No longer necessary to live in cities Improved standard of living Air transportation also boomed Result of Charles Lindbergh’s Transatlantic flight (1927) Amount of air travel 4X by 1928 Cross country still took 48 hours, had to switch to trains at night

Questions F (1 sent each) How does this photo make you feel about the introduction of autos in the 1920’s as a major form of transportation? What conveniences did the auto bring? What problems? Why were people in the U.S. so quick to fall in love with cars?